Marketing Manager

CASETiFY Open · verified Sep 10, 2026

Seoul Full-time Manager General Marketing

Mid-level General Marketing role at CASETiFY. Seoul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll adapt and deliver Korea's annual marketing plan in step with regional and global priorities
You'll run integrated brand, digital, influencer, and retail campaigns while managing spend and return
You'll review KPIs, market shifts, and consumer findings, then advise leadership on next actions
You'll grow creator partnerships, social engagement, community advocacy, and full-funnel acquisition and retention
You'll connect retail, e-commerce, merchandising, and global teams while mentoring marketers and reporting in English

What you bring

A bachelor's degree in marketing, business administration, communications, or a related discipline
Nine to twelve years of advancing marketing experience in retail, fashion, lifestyle, beauty, or e-commerce
Hands-on success delivering integrated campaigns spanning brand, digital, influencer, and retail work
Strong knowledge of Korean consumers plus the forces behind retail and e-commerce performance
Native Korean, strong business English, team guidance skills, and advanced Google Workspace and analytics-tool ability

Who this fits

You’ll suit a commercially focused marketer who can lead Korea’s function in a quick-moving, entrepreneurial setting. The role involves mentoring team members, coordinating across local and global groups, and sharing plans and results with regional headquarters in English. It is based in Seoul, South Korea.

From the employer

CASETiFY is one of the leading global lifestyle brands offering customizable tech accessories. As we continue to grow our presence in Korea, we are seeking a commercially driven and results-oriented Marketing Manager to drive the Korea marketing function. This role will focus on executing impactful campaigns across online and offline channels. You will manage integrated campaigns, influencer partnerships, and retail activations, ensuring sustainable growth and consistent brand alignment in a fast-paced environment.

Job Description

Campaign Execution & Business Impact

Localize and execute the annual marketing strategy for Korea, ensuring seamless alignment with regional and global business objectives
Manage campaign-level budgets and track ROI, maximizing the efficiency of marketing investments to balance brand equity with commercial targets
Monitor core KPIs and prepare regular performance reports, translating market trends and consumer insights into actionable recommendations for the leadership team

Brand & Content Marketing

Execute the end-to-end planning of integrated 360° campaigns, effectively rolling out global initiatives while adapting market-specific storytelling
Manage and scale high-impact influencer/KOL strategies, cultivating robust relationships with creators, media, and strategic partners
Drive the social media strategy and community management to foster brand advocacy, engagement, and culturally relevant positioning

Growth & Retail Marketing

Implement full-funnel customer acquisition and retention tactics, driving performance marketing, CRM, and digital media channels
Partner closely with Retail Operations to execute experiential marketing, store openings, and VIP activations that consistently drive foot traffic and offline sales
Collaborate with E-commerce and Merchandising teams to guarantee a cohesive, omnichannel customer journey from online discovery to offline purchase

Team Collaboration & Global Synergy

Guide and mentor team members, establishing clear performance expectations and fostering an agile, collaborative culture
Act as a key marketing point of contact for the Korean market, communicating campaign plans and performance results to regional HQ in English
Drive cross-functional collaboration across local and global teams to ensure smooth daily operations and unified business outcomes

Requirement

Bachelor’s Degree in Marketing, Business Administration, Communications, or a related field
9–12 years of progressive marketing experience within the retail, fashion, lifestyle, beauty, or e-commerce industries
Proven track record in executing integrated marketing campaigns covering brand, digital, influencer, and retail marketing
Strong business acumen with a deep understanding of the Korean consumer landscape and retail/e-commerce drivers
Experience in guiding team members and strong cross-functional team collaboration skills
Native Korean speaker with strong business English proficiency for regional and global communications
Advanced proficiency in Google Workspace (Docs, Sheets, Slides) and experience with analytics/reporting tools
Proactive, highly execution-oriented, and able to thrive in a fast-paced, entrepreneurial environment