Retention Manager (CRM) | carOne
At a glance
Manager-level Retention Marketing role at carVertical. Kaunas · full-time.
Pay not stated Retention Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Build lifecycle journeys in email and push, starting with a user's first days in the app
- Spot where users leave, work out why, and change the journey to bring them back
- Plan campaigns that encourage regular use, repeat purchases and uptake of additional services
- Run ongoing tests and use the results to refine campaigns
- Check retention measures weekly and take responsibility for the results
What you bring
- At least four years in retention, CRM or lifecycle marketing, with revenue goals you owned
- Practical experience with Klaviyo or a comparable platform, including flows, segments and automated tests
- You use AI tools in day-to-day work and make decisions by checking dashboard data
- Fluent Lithuanian and solid English
Who this fits
This role suits a hands-on retention marketer who is comfortable owning revenue outcomes and moving ideas into market quickly. You’ll build the retention function and work to KPIs covering retention, conversion, repeat purchases and active customers. The role is based in Kaunas, with offices in Kaunas and Vilnius and flexibility over when you come in.
From the employer
carOne is an app that helps drivers in Lithuania handle everything around their car in one place. Lots of people download it. Our next big step is making sure they stay and keep coming back. That's where you come in.
What you'll be doing
You'll own retention at carOne: keeping drivers engaged with the app and bringing them back again and again. You'll have real freedom in how you get there, and you'll be measured on results.
Building and running lifecycle journeys across email and push, from a user's first days in the app onwards
Reaching users at the moments that matter, with the right message at the right time
Finding where people drop off, understanding why, and fixing it
Turning occasional users into regular, paying customers
Growing repeat purchases and the use of more of our services
Planning and running the campaign calendar
Testing constantly, keeping what works and dropping what doesn't
Tracking retention metrics every week and owning the numbers
What we're looking for
4+ years in retention, CRM or lifecycle marketing, with revenue targets that were yours to hit
Hands-on experience with Klaviyo or a similar tool: flows, segments, event-triggered automation, A/B tests
You use AI tools in your everyday work to move faster
You open the dashboard yourself and make decisions from the data, not from gut feel
Fluent Lithuanian and good English
You like moving fast. Ideas go live in days, and you stand behind the results
Nice to have
Experience in a subscription or repeat-purchase business
Push notification strategy for a mobile app
Basic SQL and some experience with transactional email tools
How we'll measure success
You'll get clear KPIs on day one: retention rates, conversion, repeat purchases, and growth of our active customer base. We'll review progress together regularly.
What we offer
Salary from 3500 - 4900 Eur gross per month
Real ownership: you'll build the retention function, not just run campaigns
A small team where decisions happen quickly
We have offices in Kaunas and Vilnius, but you decide how often and when to come in. Remote meetings are a normal part of how we work.
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Retention Marketing
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