Senior CRM / Retention Marketing Manager
At a glance
Senior Retention Marketing role at Clearly. Ukraine · full-time.
Pay not stated Retention Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Own email and WhatsApp CRM strategy, user contact rules, lifecycle flows, and channel results
- Build onboarding, activation, reactivation, and win-back journeys using user behaviour and product signals
- Work with product to identify missing user data, then partner with engineering on channel integrations
- Test campaigns regularly and measure their effect on revenue and retention, beyond opens and clicks
- Create channel reports and keep messages private, caring, and free of therapy references in previews
What you bring
- At least four years in CRM, lifecycle, or retention marketing at product companies, including two years owning a channel against revenue goals
- Hands-on use of Customer.io, Braze, Iterable, or a similar platform, including event-triggered campaigns, data models, and APIs or webhooks
- You can create your own reports and show whether campaigns produced results, with working knowledge of deliverability and GDPR
Who this fits
This suits a senior, hands-on channel owner who can design lifecycle systems, work across product, engineering, and analytics, and explain complex logic clearly. A strong writing style and an ethical, care-focused approach to retention are important.
From the employer
About the role
Rozmova & Clearly is a mental health marketplace that connects clients with licensed therapists. You'll own how we talk to users after sign-up, across email and WhatsApp. The goal is a channel that grows revenue and retention, and feels like care, not pressure.
This is a senior, hands-on role. You'll work closely with product, engineering and analytics, and have real autonomy over what we send, when, and to whom.
What you'll do
- Own CRM across email and WhatsApp: strategy, flows, contact policy and results.
- Build and improve lifecycle flows (onboarding, activation, reactivation, win-back) based on user behaviour and product signals.
- Own segmentation: know which user attributes and events we have, and work with product on what's missing.
- Set up and maintain channel integrations together with engineering.
- Run a regular testing cadence and measure impact in revenue and retention, not just opens and clicks.
- Build channel reporting and explain results simply to the team.
- Keep communication caring, private and on-brand: nothing in a subject line or preview should reveal that someone is in therapy.
What you bring - 4+ years in CRM / lifecycle / retention marketing in product companies, including 2+ years owning the channel end-to-end with a revenue KPI.
- Hands-on experience with Customer.io, Braze, Iterable or similar, including the data model, event-triggered campaigns and API/webhooks.
- Comfort with data: you build your own reports and know how to prove that a campaign actually worked.
- Solid deliverability and GDPR basics.
- Strong writing and an ethical, care-driven approach to retention.
Who you are - Owner: you finish what you start and take on areas nobody owns yet.
- Systems thinker: you design how the whole channel works, not just the next campaign.
- Clear communicator: you can explain complex logic simply.
Nice to have - WhatsApp Business API or push notifications.
- Experience in health, wellness or mental health products.
- SQL basics; Mixpanel, Looker or BigQuery.
- Working across two or more markets/languages.
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