Manager, Marketing, Singapore (2-Years Contract)
CapitaLand Open · verified Oct 15, 2026 At a glance
Manager-level General Marketing role at CapitaLand. I12 Katong · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape and deliver mall advertising and promotions, aiming to meet the targets set for each assigned property
- Bring in revenue from advertising inventory and short-term mall leases, including kiosks, atriums and vending
- Secure sponsors and event opportunities, then encourage tenants to promote products and improve shoppers’ visits
- Check promotions against shopper traffic and tenant GTO, and prepare monthly reports for internal review
- Build online engagement, track competitors and market shifts, and guide Digital Service Advocates’ daily operations
What you bring
- A degree in marketing, mass communications or a related area
- At least five years of relevant experience in retail or hospitality
- Strong working ability with Microsoft Word, Excel and PowerPoint
Who this fits
This manager role suits someone with retail or hospitality experience who can work independently, juggle priorities and meet deadlines. You must be ready for long, irregular hours, including weekends and holidays. The role is a two-year contract in Singapore, based at the mall named in the posting.
From the employer
About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.
Job Description
Responsibilities
- Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the shopping mall(s) assigned to achieve desired KPIs
- Manage and maximise revenue from mall advertising spaces and casual leasing spaces, including atrium spaces, kiosks, vending machines and other short-term leasing opportunities
- Form strategic partnerships to source for sponsorships, opportunities to host unique events or identify publicity opportunities for the mall.
- Proactively engage tenants to market their products and enhance their sales and shoppers’ experience.
- Plan the department’s budget to ensure that expenses are kept within the approved budget.
- Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and tenant’s GTO and prepare monthly reports for internal analysis.
- Develop exciting online marketing strategies to actively engage online communities.
- Analyse competitors, market trends, and identify opportunities to drive footfall.
- Oversee the marketing of advertising spaces to maximize mall’s revenue.
- Manage Digital Service Advocates to ensure smooth execution of the day-to-day operations.
- Maintain customer service initiatives and achieve service standards set for the mall.
- Be actively involved in supporting group campaigns and initiatives.
- The Company may assign duties in addition to those listed/described above and/or vary the scope of work according to business requirements.
Requirements
- Degree in Mass Communications, Marketing, or a related field
- Minimum 5 years’ relevant experience in retail / hospitality industry
- Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
- Good interpersonal skills and excellent in customer relationship management
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
- Fast and independent with strong organizational skills
- Meticulous, self-motivated, able to multi-task and work under pressure
- Results-oriented and able to meet tight deadlines.
- Prepared to work long and irregular hours including weekends and holidays.
Benefits
- Comprehensive medical coverage
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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