Assistant Manager / Executive, Marketing, Singapore (2-Years Contract) - Lot One
CapitaLand Investment Open · verified Oct 15, 2026 At a glance
Manager-level General Marketing role at CapitaLand Investment. Singapore, West Singapore · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Plan mall campaigns around ROI and KPI goals, then review results, track spending and prepare monthly internal reports
- Coordinate with internal teams and agencies to promote mall activities, and build tenant partnerships that support programs and sales
- Connect social media with in-mall promotions, maintain digital content and use social conversations to improve customer experience and branding
- Promote in-mall advertising inventory to bring in revenue, and handle shopper, tenant and public feedback with relevant teams
- Lead the Digital Services Advocates
What you bring
- A degree in mass communications, marketing or a related area
- Around two to three years of relevant work experience in a similar role
- Strong communication and interpersonal skills, with confidence using Microsoft Office and social and digital tools
Who this fits
This role suits someone who is organized, self-directed and comfortable working quickly toward deadlines in a retail setting. It includes supervising Digital Services Advocates and is offered as a two-year contract in Singapore.
From the employer
About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.
Job Description
Responsibilities:
- Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
- Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
- Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
- Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
- Manage social media platforms and integrate online activities with offline marketing promotions
- Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
- Housekeep and update content of various digital and social media platforms
- Proactively market in-mall advertising spaces to generate additional revenue for the mall
- Manage shoppers', tenants' and public enquiries, feedback and complaints, and work with relevant stakeholders to enhance customer experience and service delivery
- Manage and supervise Digital Services Advocates
Requirements:
- Degree in Mass Communications, Marketing, or a related field
- Preferably with 2-3 years working experience in a similar capacity
- Creative, resourceful, and good interpersonal skills
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
- Fast and independent with strong organizational skills
- Self-motivated and able to work under pressure
- Data-driven, results-oriented and able to meet tight deadlines
- Prior knowledge in AEM and SAP will be a plus
- Prepared to work in a fast pace and dynamic retail environment
Benefits
- Comprehensive medical coverage
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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