Assistant Manager / Executive, Marketing, Singapore (2-Years Contract) - Raffles City Singapore

CapitaLand Open · verified Sep 10, 2026

Singapore, Central Singapore Full-time Manager General Marketing

Mid-level General Marketing role at CapitaLand. Singapore, Central Singapore · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You plan and run campaigns, measuring performance against ROI and KPIs
You analyze campaign outcomes, manage budgets, prepare monthly reports, and track daily activity
You coordinate internal teams, agencies, tenants, and partners on mall programs and sales initiatives
You manage digital channels, connect online promotions with in-mall activity, and use social feedback to improve the brand experience
You oversee advertising sales, Digital Services Advocates, and Raffles City Lounge partnerships and member experiences

What you bring

You hold a degree in Mass Communications, Marketing, or a related discipline
You have two to three years of experience in a comparable marketing role
You communicate effectively in writing and conversation, with strong interpersonal skills
You work independently, stay organized under pressure, and deliver against tight deadlines
You are comfortable with Microsoft Office, social media, and digital tools; AEM or SAP knowledge is a plus

Who this fits

You’ll suit a self-directed, data-focused marketer who can work creatively in a fast-moving retail setting. The role is based in Singapore and offered as a two-year contract. The listing does not state travel, visa, or management-level constraints.

From the employer

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.

Job Description

Responsibilities:

Plan, execute and manage marketing campaigns and access against goals (ROI and KPIs)
Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring
Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall's activities
Proactively plan and initiate joint collaborations with tenants and garner participation for mall's programs and CapitaLand various initiatives to drive sales
Manage social media platforms and integrate online activities with offline marketing promotions
Monitor social channel conversations and act on any insights that can further enhance the customer experience and branding of CapitaLand Malls
Housekeep and update content of various digital and social media platforms
Proactively market in-mall advertising spaces to generate additional revenue for the mall
Manage and supervise Digital Services Advocates
Develop and execute marketing campaigns, partnerships and customer engagement initiatives for the Raffles City Lounge, working with relevant brands, tenants and partners to create exclusive experiences and privileges for Raffles Prestige members.

Requirements:

Degree in Mass Communications, Marketing, or a related field
Preferably with 2-3 years working experience in a similar capacity
Creative, resourceful, and good interpersonal skills
Excellent written and verbal communications skills
Computer literate with strong proficiency in Microsoft Office applications, social media, and other relevant digital tools
Fast and independent with strong organizational skills
Self-motivated and able to work under pressure
Data-driven, results-oriented and able to meet tight deadlines
Prior knowledge in AEM and SAP will be a plus
Prepared to work in a fast pace and dynamic retail environment

Benefits

Comprehensive medical coverage
Training and development opportunities
Subsidised rates at Ascott serviced residences
Strong advocate of staff volunteerism
Wellness programmes

Closing Statement:

At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

Only shortlisted candidates will be notified.