Business Development Representative (BDR)
At a glance
Junior Sales Development role at Canopy Pte Ltd. Singapore.
Pay not stated Sales Development salary
growthroles summary, based on the employer's posting.
What you'll do
- Find and qualify prospects among family offices, EAMs, private banks, and other target segments
- Map priority markets, then identify relevant accounts and the stakeholders connected to them
- Reach potential buyers through email, LinkedIn, and phone while tailoring messages to each lead
- Schedule qualified conversations, manage those meetings, and capture every interaction accurately in the CRM
- Share prospect feedback with internal teams and work with Marketing to improve outreach and content
What you bring
- Up to three years in BDR, SDR, or another client-facing position, preferably in fintech, SaaS, or private wealth
- A solid interest in or working knowledge of financial services, wealth management, or technology
- Clear English writing and speaking, plus an organized, resilient, proactive, and goal-focused approach
- The ability to learn product capabilities and give introductory demos with confidence
Who this fits
This junior role suits someone building early sales experience who can research carefully, communicate persistently, and stay organized against goals. You’ll work onsite in Singapore and collaborate with Marketing and internal teams. Familiarity with HubSpot, LinkedIn, or similar sales tools, private banking or family office networks, Mandarin, and startup or fast-paced technology settings can strengthen your fit.
From the employer
• Identify and qualify new business opportunities within target segments (e.g. family offices, EAMs, private banks).
• Conduct detailed market mapping and research of priority segments to identify potential accounts and key stakeholders.
• Execute outbound outreach via email, LinkedIn, and phone.
• Book and manage qualified meetings.
• Research and segment leads based on Canopy’s Ideal Customer Profile (ICP).
• Engage leads using tailored messaging and report prospect insights to the team.
• Collaborate with Marketing to optimize outreach strategies and content.
• Maintain accurate and timely CRM records of all lead interactions.
• Provide feedback to internal teams based on prospect and market conversations
Requirements
• 0–3 years of experience in a BDR, SDR, or client-facing role (experience in fintech, SaaS, or private wealth preferred).
• Strong interest or understanding of financial services, wealth management, or technology.
• Proactive communicator who is organized, resilient, and goal-oriented.
• Strong writing and verbal communication skills in English.
• Able to learn product features and confidently deliver introductory demos.
Bonus Points
• Familiarity with CRM and sales tools such as HubSpot, LinkedIn, or similar.
• Prior exposure to private banking or family office networks.
• Additional languages (e.g., Mandarin) are a plus.
• Experience in a startup or fast-paced tech environment
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