Londis Brand Manager

BWG Foods Open · verified Sep 13, 2026

Hybrid Dublin Full-time Manager Brand Marketing

Mid-level Brand Marketing role at BWG Foods. Dublin · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build retailer relationships and run local store marketing, including events, PR and magazine content
You'll lead Londis digital and social campaigns across online and in-store channels, measuring results against KPIs
You'll plan sponsorships, charity partnerships, advertising and Own Brand campaigns with internal and external partners
You'll support Smart Rewards, manage agencies and coordinate with BWG teams to strengthen customer and retailer engagement
You'll control marketing budgets, purchase orders and expenditure while tracking costs against approved plans

What you bring

You have experience in a comparable role, preferably in retail, and have delivered integrated multi-channel campaigns
You hold a third-level marketing or business qualification, or an equivalent credential
You have a full clean driving licence and can travel within Ireland
You can manage budgets, projects, stakeholders and competing priorities in a busy environment
You communicate and present well, with advanced Microsoft Office skills

Who this fits

This role suits an organised, proactive marketer who can work across retailers, agencies and internal BWG teams. It is a hybrid position based in Dublin, with travel within Ireland required. The contract runs from September 2026 through November 2027.

From the employer

Londis Brand Manager – Specified Purpose Contract (September 2026 to November 2027)

Join the BWG Foods Marketing team and play a key role in delivering high-profile brand campaigns, retailer engagement programmes, sponsorship activations, local marketing initiatives and digital communications that drive brand growth, customer engagement and retailer success across one of Ireland's leading convenience retail networks.

Key responsibilities of this role include:

Retailer Engagement and communications:

· Develop and implement local marketing activity programmes for Londis retailers, including store events, local PR and local marketing management to help the growth of individual Londis stores

· Build and maintain professional relationships with a nationwide network of Londis retailers

· Develop a strong Londis retailer communications programme, including full responsibility for managing and drafting articles for our quarterly retailer magazine, Londis Local

Digital Leadership:

· Lead digital and social marketing activity for Londis, developing, implementing, tracking, and optimising campaigns across online and in-store platforms.

· Manage partnership with SocioLocal for Londis stores including store recruitment, training, uploading content and local support to maximise retailer success

· Build on success of the Local Marketing Toolkit and maintain the Londis website

· Measure and report performance of campaigns against objectives and KPIs on a monthly basis or as required by the Marketing Manager

Brand Initiatives:

· Working with the Marketing Manager to develop brand-related initiatives, managing the planning and activation of Londis sponsorships and charity partnership, working with internal teams, retailers and external partners to maximise brand visibility and engagement

· Responsibility for managing tactical advertising with third-party agencies and achieving internal approvals

· Drive growth and development of the Own Brand Range including new packaging, promotional and marketing campaigns

Londis Smart Rewards Programme:

· Support the growth and development of the Londis Smart Rewards programme and associated customer engagement initiatives

Budget Management:

· Manage agreed marketing budgets, purchase orders and expenditure, ensuring cost efficiency, accurate tracking and regular reconciliation against approved plans

Relationship Building:

· Manage relationships with external agencies, print and media partners to drive brand-related activity

· Work closely with internal BWG functions including Trading, Londis Regional Development Managers (RDMs), Retail

· Development, Operations, Finance, IT and Londis retailers

The ideal candidate will have:

· Previous experience in a similar role preferably within a retail environment

· Experience delivering integrated marketing campaigns across multiple channels

· A third level marketing or business qualification or equivalent

· Full clean driving licence as travel within Ireland will be required

· Strong interpersonal and project management skills with the ability to manage multiple stakeholders and priorities

· An ability to prioritise and work effectively in a busy environment in an organised and proactive manner

· Budget management experience

· Excellent presentation and communication skills

· Excellent IT skills with advanced working knowledge of Microsoft Office. Experience using Copilot would be an advantage