Manager, Multi Brand Strategy & Reporting
Mid-level Brand Marketing role at Fa Evax Saasfaprod1. GA, United States · full-time · $105,000–$110,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll track global brand health, market shifts, and industry signals to spot opportunities
- You'll shape medium- and long-range plans that strengthen brand performance, loyalty, and competitive standing
- You'll set positioning, experience, and ROI objectives with brand and cross-functional partners, then recommend initiatives
- You'll use monthly category performance reviews to improve commercial and brand results
- You'll bring brand opportunity insights to annual planning and assess guest experience for innovation or operational fixes
What you bring
- You'll need a bachelor's or master's in marketing, hospitality, or a related field, or equivalent education and experience
- You'll bring six to ten years in marketing, strategy and/or hotel operations, including work with and influence over franchisees
- You'll understand branding, brand management, research design, measurement, and basic statistics
- You'll use strong analytics, hotel performance knowledge, and business judgment to turn insights into plans and initiatives
Who this fits
This role suits someone who can connect brand research and performance data to business plans across a franchise environment. You'll work in a hybrid arrangement with three days in the office each week, subject to changing business needs. Global experience is a plus.
From the employer
Increase Brand health and stature by driving medium to long term Brand Strategy and Performance plans and initiatives.
Your day to day
- Review and analyze brand health, market and industry data globally to understand current trends and opportunities within the brand to deliver on the needs of the market
- Focus primarily on mid- to long term trends and competitive position by market to identify opportunities and define required actions to improve brand health, performance and loyalty over medium (2 to 3 year) to long term (5 to 10 year).
- Determine strategic objective, in collaboration with brand and cross-functional team regarding brand positioning, experience (service, product, design) and owner ROI and recommend potential strategic initiatives to achieve those objectives.
- Leverage Monthly Category Performance Meetings for Commercial & Brand Performance Optimization
- Contribute to the annual Brand planning process by providing insight into key brand opportunities
- Support ongoing efforts to optimize brand strategy and frameworks.
- Assess Guest Experience performance to inform on opportunities for innovation and operational remediation
What we need from you
- Bachelor's or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- 6 to 10 years progressive work-related experience in marketing, strategy and/or hotel operations, with demonstrated proficiency in
- multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees.
- Global experience a plus.
- Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
- Strong analytic skills and knowledge of the hotel performance ecosystem and drivers
- Strong business acumen with core competency in translating insight into compelling business plans, narratives, and initiatives.
Location - Our hybrid work structure is an expectation of three (3) days a week in office. This expectation may be adjusted to evolve with the changing needs of the business.
The salary range for this role is $105,000.00 to $110,000.00. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.
Not this one either?
Claude or ChatGPT reads the other 59,554 for you.
Get better matches →