Social Media Manager

Broccoli AI broccoli.com Open · verified Aug 15, 2026

On-site San Francisco Full-time Manager Social Media

Mid-level Social Media role at Broccoli AI. San Francisco · full-time · $90,000–$110,000 base.

SalaryStated by Broccoli AI

$90,000 – $110,000

Base salary for this role, in USD per year, as published in the posting.

This role, from Broccoli AIOur estimate for the market: $90,000–$140,000

Below the market median of $125,000 for mid-level social media roles in San Francisco.

Worked out from 13 postings that stated pay, median $125,000. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Publish and manage content on TikTok, LinkedIn, YouTube, and Facebook
Respond to audience comments, messages, and mentions across each channel
Build engagement with followers while developing Broccoli’s trades and influencer communities
Expand Broccoli Trades Collective from its current small base toward its stated membership goal
Review channel data, coordinate incoming content, and keep daily publishing operations moving

What you bring

At least three years in social media or community management
Working knowledge of TikTok, LinkedIn, YouTube, and Facebook as a platform generalist
Strong written communication for authentic conversations in comments and direct messages
Experience expanding a community or audience from a small starting point, preferably at a startup, agency, or small brand
Comfort coordinating across teams, handling channel administration, and using native analytics to shape recommendations

Who this fits

You’ll suit a hands-on social and community operator who enjoys managing daily channel activity instead of focusing mainly on strategy. The role is based onsite in San Francisco, with an expectation that you’ll work in the office five days each week and collaborate closely with the team.

From the employer

About Broccoli 🥦

At Broccoli, we're building AI teammates for the people who build and maintain our world.

We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done.

Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan.

Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built.

Today:

Hundreds of contractors rely on Broccoli every day.
We've grown to $15M+ ARR in under two years.
We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

The Role

We're looking for a Social Media Manager to own our social presence end to end — TikTok, LinkedIn, YouTube, Facebook, and wherever else our audience is. This isn't a role focused on crafting every piece of copy from scratch; it's about managing distribution, driving engagement, and making sure our channels are consistently active, responsive, and growing.

As the primary voice engaging our community (comments, DMs, and beyond), you'll build genuine rapport with our followers and help cultivate our influencer and trades community.

This is a hands-on, execution-focused role rather than a high-level strategic one. You'll work closely with our marketing and media teams to bring content to our channels, track analytics to see what's resonating, and recommend improvements along the way.

What you’ll own

Manage and publish content across TikTok, LinkedIn, YouTube, and Facebook
Monitor and respond to comments, messages, and mentions across all channels
Build rapport and foster genuine engagement with our audience and community
Grow Broccoli Trades Collective from ~90 members toward a target of 9,000
Help cultivate our broader influencer and trades community, with a particular focus on Facebook
Track analytics across channels and recommend improvements to grow reach and engagement
Coordinate with whoever's supporting video, design, and marketing efforts to source and schedule content
Handle the administrative and logistical work of keeping channels running smoothly day to day

Who we’re looking for

3+ years of experience in social media management or community management
Well versed across TikTok, LinkedIn, YouTube, and Facebook — comfortable as a platform generalist
Strong written communication skills, especially for engaging authentically in comments and DMs
Experience growing a community or audience from a small base, ideally in a startup, agency, or small-brand environment
Comfortable with the administrative and coordination side of the job — working across teams to get content live
Basic analytics fluency (native platform insights) and a habit of using data to guide recommendations
A practical, hands-on operator mindset — someone who enjoys running the day-to-day rather than just setting strategy
Someone excited to work in-office five days a week, collaborating closely with the team

Broccoli is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We celebrate diverse perspectives and believe great teams are built by people with different backgrounds, experiences, and ideas.