(Senior) Marketing manager
At a glance
Senior General Marketing role at Bristolmyerssquibb. Shanghai · full-time.
Pay not stated Marketing Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Prepare for Mezigdomide’s China launch by building a prelaunch plan with partner functions
- Use competitive intelligence and multiple myeloma trends and stakeholder needs to refine China strategy and execute marketing tactics
- Support value selling while staying within the budget assigned to the role
- Give thought leaders scientific content and academic platforms to share Iberdomide data with healthcare professionals
- Coordinate commercial execution and adapt global brand strategy for China, including thought-leader engagement
What you bring
- You bring a strong grasp of multiple myeloma market trends and unmet needs among healthcare professionals and other stakeholders
- You can communicate scientific information clearly and build academic engagement with thought leaders
Who this fits
This senior marketing role suits someone ready to lead China strategy and coordinate launch work across functions. The position is based in Shanghai, China.
From the employer
At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.
1. As marketing manager, deeply participate in preparation for China launch of Mezigdomide with comprehensive prelaunch plan in collaboration with other functions to maximize business opportunity.
2. To maximize business opportunity through comprehensive CI knowledge and deep understanding on MM market trends, unmet needs from HCPs and other key stakeholders, lead China strategy optimization and implement marketing strategy and tactics.
3. To facilitate value selling within the allocated budget.
4. To engage TLs with solid scientific communication, map with academic needs, provide academic platform for TLs to cascade their knowledge and core data of Iberdomide to HCPs
5. Work with commercial key stakeholders on tactics execution.
Work closely with WW MM-CELMoDs team to localize brand strategy, identify business opportunity and TL engagement.
We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.
How We Work
Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.
Supporting People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
For roles based in Los Angeles County only: If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If this posting is missing required information required by local law or incorrect, contact BMS at TAEnablement@bms.com with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.
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