Digital Marketing Specialist II
At a glance
Mid-level Digital Marketing role at Boyd Gaming. Las Vegas · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set up email, text and digital-content campaigns for corporate and property marketing, following the manager’s direction
- Update property websites, the online player portal and reservations system with current content
- Check audience lists for accurate data, then audit campaign materials and systems for quality
- Make small creative edits, add HTML, and help with social media, online media and contests
- Gather figures on email campaigns, email reach and website activity, and coordinate digital requests with properties
What you bring
- At least three years in email, social media, online advertising, direct marketing or database marketing
- A degree in business, marketing or a related area, plus working knowledge of HTML
- Experience using Adobe products and proficiency with Microsoft Office
Who this fits
This is an onsite role in Las Vegas focused on hands-on digital campaign operations and content updates. You’ll need to manage assigned work within set timeframes and adapt quickly as business needs change.
From the employer
Boyd Gaming Corporation has been successful in gaming jurisdiction in which we operate in the United States and is one of the premier casino entertainment companies in the United States. Never content to rest upon our successes, we will continue to evolve and retain a position of leadership in our industry. Our past success, our current business philosophies and our sound business planning, combine to position Boyd Gaming Corporation to maximize value for our shareholders, our team members and our communities.
This position is onsite in Las Vegas, NV
Assists in the day-to-day operation of digital marketing activities, including corporate and property campaigns consisting of and not limited to E-mail, and mobile/text. Provides support and assistance for social media, online media and online contests as needed. Performs content updates for website, online player’s portal and reservations system. Provides routine audits, list management and various duties to support the operational efficiency of the Digital Marketing Department.
Prepares and sets up campaigns for E-mail, mobile/text, digital content and assists with social media, online media and online contests as needed
Reviews list to ensure data integrity
Performs minor creative manipulation and HTML integration
Performs content entry for property Websites, online player’s card portal
Performs audits and quality assurance to ensure that information is up to date and systems are in proper working order.
Assists with compiling of data for various reporting duties which include but are not limited to E-mail campaigns, E-mail penetration, website activity, etc
Liaison to properties to facilitate digital marketing needs
Oversees digital campaigns in accordance with Digital Marketing Manager
Other duties as needed.
Associate or bachelor’s degree in business, Marketing, or related field.
3+ years experience with Email, Social Media, online advertising, direct marketing, or database marketing.
Familiar with Javascript, AMPScript or CSS
Data and analytical experience a plus.
Knowledge of HTML required.
Working experience with Adobe Products
Proficiency in Microsoft Office
Ability to complete assigned duties and responsibilities within timeframes provided.
Strong verbal and written communication skills.
Detail oriented, highly organized, and motivated.
Must respond quickly and effectively to changing business environment.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
Boyd Gaming is proud to be an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state, or local protected class.
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