Brand Manager
At a glance
Manager-level Brand Marketing role at Boggi Milano. Milan · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape brand positioning, audiences, values and messaging with communication agencies and internal marketing, design and merchandising teams
- Track market shifts, shopper behaviour and competitor moves to spot opportunities for brand growth
- Develop partnership and collaboration proposals that fit the brand’s positioning and strategic aims
- Coordinate the annual marketing plan and work with marketing colleagues to deliver its activities
- Align store and customer experiences with retail and visual merchandising teams, then review brand KPIs and brief senior leaders
What you bring
- At least ten years of experience in a brand manager role
- Fluent English and knowledge of the retail industry
Who this fits
This suits an experienced brand manager who can work across marketing, design, merchandising, retail and visual merchandising. The role is based on-site in Milan and reports to the Chief Marketing, Merchandising & Construction Officer.
From the employer
Boggi Milano, Italian Company active in Fashion business, is looking for a
BRAND MANAGER
for the Office in the downtown of Milan.
Reporting to the Chief Marketing, Merchandising & Construction O8icer and working in close coordination with the Boggi Restricted C-Level, the Brand Manager is responsible for the development and consolidation of the Boggi Brand.
The role is to drive the Brand's growth and strengthen its identity, ensuring that all company touchpoints consistently and distinctively reflect its values, positioning and personality, in line with the company's strategic and business objectives.
KEY RESPONSABILITIES
-Brand Management & Development. Contribute to the definition and evolution of the Brand
Strategy, with particular focus on positioning, target audiences, distinctive values and key
messaging, working closely with appointed Communication Agencies and in collaboration
with the Marketing, Design and Merchandising teams.
-Market & Consumer Intelligence. Continuously analyse market dynamics, industry trends,
evolving consumer behaviours and expectations, as well as competitors' strategies, adopting
a rigorous data-driven approach to identify growth opportunities and potential areas for Brand
development.
-Brand Development & Partnerships. Identify, develop and propose new opportunities to
enhance the Brand, including special projects, collaborations and strategic partnerships with
third-party brands and organisations, ensuring consistency with Boggi's positioning and
strategic objectives.
-Marketing Strategy & Planning. Coordinate the development of the Annual Marketing Plan,
ensuring alignment with the overall Brand strategy, and oversee the coordination and
implementation of planned activities in close collaboration with the other members of the
Marketing team.
-Brand Experience & Retail Alignment. Work closely with the Retail and Visual Merchandising
teams to ensure a consistent, distinctive and recognisable Brand representation across all
stores and consumer touchpoints.
-Performance Monitoring & Reporting. Monitor the performance of key Brand KPIs, assess
the effectiveness of implemented initiatives and prepare periodic performance reports and
strategic updates for the Boggi Restricted C-Level.
Workplace : Milan
Gross Salary : 70 k eur as fixed gross annual salary
Previous experience in that role - minimum 10 y exp
Fluent english
Knowledge of Retail industry
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Brand Marketing
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