Demand Generation Manager

Bobyard bobyard.com Open · verified Aug 21, 2026

On-site San Francisco Full-time Manager Demand Generation

Mid-level Demand Generation role at Bobyard. San Francisco · full-time · $115,000–$135,000 base.

SalaryStated by Bobyard

$115,000 – $135,000

Base salary for this role, in USD per year, as published in the posting.

This role, from BobyardOur estimate for the market: $150,650–$185,000

Below the market median of $160,000 for mid-level demand generation roles in San Francisco.

Worked out from 5 postings that stated pay, median $160,000. Last updated Aug 21, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Take responsibility for marketing-sourced pipeline and review performance against target each week
Run integrated paid, content, and event campaigns with a defined audience, goal, and channel plan
Coordinate content, paid, and events teams so campaigns share creative resources effectively
Track MQL-to-SQO conversion, improve lead response speed with Sales, and support routing and attribution
Set nurture audiences, stages, messaging, and exit rules while proposing new channels to test

What you bring

Bring at least four years of B2B demand generation experience with personally owned pipeline results
Use performance data to adjust budget based on what converts
Have worked directly with Sales on lead handoff, routing, and conversion
Have run multi-channel campaigns and partnered with channel leads and marketing operations or automation

Who this fits

You'll suit a hands-on demand generation role where you own pipeline results and build coordination across established paid, content, social, and events efforts. The listing places the role in San Francisco and describes it as onsite in the header and hybrid in the offer details.

From the employer

About Bobyard

Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.

About the role

Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.

What you'll do

Own the marketing-sourced pipeline number and report on it weekly against target
Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
Define nurture strategy — audience, stages, messaging, exit criteria
Identify and pitch new channels worth testing, backed by a real case for why

What we're looking for

4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
A track record of working directly with Sales on lead handoff, routing, and conversion
Comfortable partnering with channel leads and marketing ops/automation
Real experience running multi-channel campaigns

Nice to have

B2B SaaS experience selling into a non-technical or trades-adjacent buyer
Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
Familiarity with HubSpot or similar

What we offer

$115K–$135K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
A real number to own, and the room to build the whole motion around it
A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
Hybrid in SF (101 2nd Street)

Comp Philosophy

We are proud to offer competitive, top-of-market compensation because we want to celebrate the dedicated people who ship amazing work and drive our success. Our individual compensation is thoughtfully tailored based on your role, experience, and contributions, alongside performance-based rewards.