Demand Generation Manager
At a glance
Manager-level Demand Generation role at Bobyard. San Francisco · full-time · $120,000–$150,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Own the marketing-sourced pipeline target and review progress against it every week
- Build campaigns across paid, content and events, choosing the audience, objective and channel mix for each
- Coordinate content, paid and events teams so their campaign plans share resources rather than clash
- Track MQL-to-SQO movement and work with Sales to follow up quickly on high-intent leads
- Shape nurture journeys and test potential channels with a clear rationale
What you bring
- At least four years leading B2B demand generation and personal ownership of a pipeline-dollar target you can explain in detail
- You use performance data to change budgets, and have worked directly with Sales on lead routing, handoffs and conversion
- Hands-on experience with multi-channel campaigns and close work with channel leads and marketing operations or automation
Who this fits
This is a hands-on manager role for someone who can own pipeline results while coordinating existing channel teams. You’ll work in person in San Francisco four days a week.
From the employer
About Bobyard
Construction is a trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
About the role
Marketing at Bobyard has real channels — paid, content, social, events, partnerships — and real early traction. What it doesn't have yet is one person turning those channels into a coordinated pipeline machine instead of five separate efforts competing for the same creative resources. That's this role. You'll own the strategy and channel mix, and you'll be judged the same way we are internally: on marketing-sourced pipeline dollars.
What you'll do
Own the marketing-sourced pipeline number and report on it weekly against target
Plan and run integrated campaigns across paid, content, and events — set the audience, the goal, and the channel mix for each cycle
Brief content, paid, and events teams so campaigns are planned together instead of competing for the same creative resources in real time
Own MQL-to-SQO conversion tracking and work with Sales to keep speed-to-lead tight on high-intent leads
Partner with our GTM engineer on lead routing and attribution accuracy — you don't own the automation stack, but you live in it
Define nurture strategy — audience, stages, messaging, exit criteria
Identify and pitch new channels worth testing, backed by a real case for why
What we're looking for
4+ years running B2B demand generation with a pipeline dollar number you personally owned and can talk through in detail
Strong analytical instincts — you know your numbers cold and adjust budget based on what's converting, not what you planned three weeks ago
A track record of working directly with Sales on lead handoff, routing, and conversion
Comfortable partnering with channel leads and marketing ops/automation
Real experience running multi-channel campaigns
Nice to have
B2B SaaS experience selling into a non-technical or trades-adjacent buyer
Experience at a founder-led or early-stage company where you had to build the playbook, not inherit one
Familiarity with HubSpot or similar
What we offer
$120K–$150K base + variable comp tied to quarterly pipeline targets + meaningful early-stage equity (4-year vest, 1-year cliff)
A real number to own, and the room to build the whole motion around it
A small, sharp marketing team already running paid, content, social, and events — you're the one who makes them work together
SF-based role: full-time, in-person in San Francisco (4 days/week)
Comp Philosophy
Cash for stability. Bonus for performance. Equity for ownership. Your package reflects your role, your experience, and what you deliver.
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