Senior Analyst, Marketing Analytics

BMO Open · verified Sep 24, 2026

Toronto Full-time Senior Marketing Analytics

At a glance

Senior Marketing Analytics role at BMO. Toronto · full-time · CA$55,500–CA$120,000 base.

SalaryStated by BMO

CA$55,500 – CA$120,000

Base salary for this role, in CAD per year, as published in the posting.

RoleMarketing Analytics

SenioritySenior

LocationToronto

EmploymentFull-time

Base payCA$55,500–CA$120,000

PostedSep 23, 2026 · 1d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use loyalty, segmentation, and marketing analytics expertise across the Blue Rewards analytics stack
Shape campaign ideas, audiences, measurement plans, and recommendations, emphasizing pre- and post-campaign analysis
Work with internal partners to set objectives, scope, targeting, and measurement for marketing initiatives
Analyze customers and campaign results to find ways to increase Blue Rewards-driven sales
Build automated dashboards, explain findings in business terms, and suggest process improvements

What you bring

A bachelor’s degree, preferably in statistics, commerce, economics, computer science, engineering, or math
Two to three years delivering customer analysis or insights in a complex, data-driven organization
Working proficiency with SQL, Python, Databricks, Sigma, and Tableau, or comparable tools
Knowledge of loyalty marketing, customer segmentation, campaign management, and predictive modeling
Advanced Excel and PowerPoint skills, with strong analytical, communication, organization, and time-management abilities

Who this fits

This role suits a senior analyst who enjoys complex customer and campaign questions, codes comfortably, and can translate analysis into business recommendations. You’ll work with lifecycle and mass marketing programs from a Toronto address at 250 Yonge Street. The role is salaried, with stated pay from $55,500 to $120,000 CAD per year.

From the employer

Application Deadline:

10/09/2026

Address:

250 Yonge Street

Job Family Group:

Data Analytics & Reporting

The Blue Rewards Program is one of Canada’s most recognized loyalty programs, with over 8 million active collector accounts, representing more than half of all Canadian households. Blue Rewards Members earn Reward Points at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. Blue Rewards is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

We are looking for a curious, detail-oriented Senior Analyst to join the Marketing Analytics team. This role supports lifecycle and mass marketing programs by delivering best-in-class analytics insights and bridges business problems with data. This role is ideal for someone with strong coding and data fundamentals (e.g., SQL, Python, or PySpark) who enjoys solving complex problems.

Responsibilities:

Applies subject matter expertise in customer loyalty, marketing analytics and technical aptitude across the Blue Rewards analytics stack
Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus in pre-analysis and post-analysis
Work collaboratively with internal business partners to clearly define analysis / campaign scope, objectives, targeting & measurement strategy for marketing initiatives
Conduct timely customer analysis and campaign measurement to identify opportunities for clients to maximize the use of Blue Rewards Program to drive incremental sales
Present analysis results and recommendations in business language in different forums/meetings
Develop and maintain automated dashboards and reporting solutions
Automate and make process and tool improvement suggestions to drive operational efficiency

Qualifications:

Bachelor’s degree, preferably in any of the following: Statistics, Commerce, Economics, Computer Science, Engineering, Math
Demonstrated understanding of loyalty marketing, customer segmentation, campaign management & predictive modeling concepts
2-3 years of customer analysis / insight delivery experience in a complex data-driven organization
Hands-on proficient experience with SQL, Python, Databricks, Sigma and Tableau, or comparable tools/languages
Expert in Microsoft Office (advanced Excel and PowerPoint)
A strategic/analytical thinker who can link assigned tasks to the bigger picture
Problem solving skills coupled with the “can do” attitude
Strong organizational, time management and communication skills (verbal and written)

Salary:

$55,500.00 - $120,000.00

Pay Type:

Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: AIR MILES does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to AIR MILES, directly or indirectly, will be considered AIR MILES property. AIR MILES will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.