Product Marketing Manager
At a glance
Mid-level Product Marketing role at BizAway. Barcelona · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead launch plans for new features, product releases, and other major product initiatives
- Shape positioning and messaging for different customer profiles and buyer personas
- Turn product roadmaps and features into stories customers can understand
- Equip Sales and Customer Success with training, decks, one-pagers, and battlecards
- Use research and performance data to improve positioning, adoption, and go-to-market execution
What you bring
- At least four years in product marketing, product management, or B2B SaaS marketing
- Hands-on experience planning and delivering go-to-market work
- You can explain complicated product capabilities as clear business benefits
- You have worked across Product, Sales, and Marketing teams
- Strong English communication skills and the ability to use data in decisions
Who this fits
This role suits a strategic, hands-on product marketer who can move between product detail, customer messaging, and internal enablement. You should be comfortable in a fast-moving scale-up and able to work in English. The job follows a hybrid schedule based in Barcelona, with three office days and two remote days.
From the employer
About BizAway
Here at BizAway, we deliver the Future of Travel. 😎
We are a solid international company with strong ambitions and great expertise. With a focus on sustainability 🌱, on a daily basis, we support companies, enabling them to improve their travel management through our constantly evolving services and solutions, always characterised by our tech attitude and smart and innovative processes. 🚀
We know that success comes from People and deserves to be recognised.👫Proactivity and Reliability, Kindful collaboration, and communication are the core values of our Solution Culture.
If you like challenges and would love to be part of one of the fastest-growing B2B scale-up then BizAway is the company you have been looking for. 🤩
We are looking for:
A Product Marketing Manager who can bridge Product and Marketing, turning complex SaaS capabilities into clear, compelling value propositions for mid and large companies. You are both strategic and hands-on: able to define go-to-market frameworks, craft messaging, and enable internal teams to communicate the product effectively. You understand how B2B buyers think and how to position a software solution in a competitive travel and expense ecosystem.
Your role in BizAway
- Own and drive the go-to-market strategy for new features, product launches, and key initiatives
- Define and refine product positioning, messaging, and value propositions for different ICPs and personas.
- Collaborate closely with the Product team to translate roadmap and features into customer-facing narratives.
- Work with Marketing to ensure consistent communication across channels (website, campaigns, sales materials, etc.)
- Enable Sales and Customer Success teams with product storytelling, training, and materials (decks, one-pagers, battlecards)
- Conduct market, competitor, and customer research to inform positioning and GTM decisions.
- Support product adoption and engagement through clear communication and enablement strategies.
- Measure and optimise GTM performance, messaging effectiveness, and product understanding across teams
Required Qualifications :
- 4+ years of experience in Product Marketing, Product Management, or B2B SaaS Marketing.
- Proven experience in go-to-market strategy and execution.
- Strong ability to translate complex product features into clear business value.
- Experience working cross-functionally with Product, Sales, and Marketing teams. Excellent written and verbal communication skills in English.
- An analytical mindset with the ability to use data to support decisions.
- Comfortable in a fast-growing, scale-up environment
- Experience in travel tech, fintech, or expense management SaaS
- Background in mid-market or enterprise B2B environments.
- Familiarity with sales enablement and revenue teams' workflows.
- Experience with product launches in international markets.
- Ability to balance strategic thinking with execution speed, curiosity, ownership mindset, and strong collaboration skills
Our offer:
✈️ A seat on a scale-up with skyrocketing growth
💰 Attractive compensation, including equity in the company
📈 Development of your entrepreneurial spirit, having the chance to implement a real-impact business decision
🌍 Multicultural and international team
🙌 Collaborative and smart environment to work and learn
🍻 Free coffee to kick-start your day and free beers to celebrate together
🏢 Flexible working policy (3 days in the office + 2 remote) and great offices in Europe. Friday Afternoon off.
BizAway avoids any discrimination based on age, gender, sexual orientation, health status, nationality, political opinions, and religious beliefs in all decisions affecting personnel selection.
If you like challenges and would love to be part of one of the fastest-growing B2B scale-ups, then BizAway is the company you have been looking for!
Not this one either?
Claude or ChatGPT reads the other 90,924 for you.
Get better matches →
