Marketing Manager
Bf Open · verified Oct 18, 2026 At a glance
Manager-level General Marketing role at Bf. Dallas TX · full-time · no salary stated · we estimate $80,000–$134,550 across the United States.
Bf has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build local brand and commercial plans from national strategy, then coordinate their delivery with sales, distributors and agencies
- Use consumer, market and competitor findings to spot growth openings and guide business decisions
- Plan and review marketing activations, keeping plans consistent and directing marketing funds and distributor investments
- Work with media, influencers and outside partners on programs that grow brand awareness and affinity
- Manage budgets and resources, and connect field teams with brand teams on priorities and market feedback
What you bring
- At least six years of marketing experience in beverage alcohol or consumer packaged goods
- You have created and delivered strategic marketing plans informed by consumer, market and competitor insights
- You bring experience leading teams and building partnerships across functions, distributors, agencies and senior leaders
- You can manage budgets, assess performance and make sound business decisions
Who this fits
This role suits a marketing leader who can guide teams, work across brand and field partners, and deliver plans across the Frontier Cluster with a focus on Texas. The position is based in Dallas and requires travel of up to twenty-five percent.
From the employer
CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.
For best results, use Google Chrome to view this page.
Meaningful Work From Day One
Join our team and lead the development and execution of marketing strategies for the Frontier Cluster (TX / MN / IA / NE / SD / ND) that build brand equity, drive revenue growth, and engage consumers across Texas. In this role, you will partner closely with the General Manager, Regional Marketing Director, Insights, Finance, Commercial, and Distributor teams to deliver marketing initiatives that align with business objectives and connect with consumers across all channels. Success will be measured by your ability to develop and execute impactful brand-building plans that drive sales, increase market share, and strengthen brand equity throughout the Texas market.
What You Can Expect
- Partner with the General Manager and Regional Marketing Director to deliver portfolio, brand, regional, and cluster strategic priorities.
- Leverage market and consumer insights to identify growth opportunities, uncover emerging trends, and inform business decisions.
- Lead the development, prioritization, localization, execution, and evaluation of brand and commercial plans, ensuring alignment with national strategy through local sales, distributor, and agency partners.
- Manage and assess marketing activations to drive planning consistency and optimize marketing funds and distributor-based investments.
- Build and maintain strong relationships with key media outlets, influencers, agencies, and external partners to enhance brand awareness, strengthen affinity, and deliver high-quality, cost-effective marketing programs.
- Develop, lead, and inspire high-performing teams while strengthening overall marketing capabilities.
- Serve as the voice of the brand to the field and the voice of the field back to the brand, ensuring strong alignment and communication.
- Gather and share consumer, market, and competitive intelligence to help shape and refine brand strategy.
- Drive disciplined budget management and effective resource allocation to maximize business impact.
- Deliver portfolio and brand performance objectives across the cluster, driving sustainable business results.
What You Bring to the Table
- 6+ years of progressive marketing experience within the beverage alcohol or consumer packaged goods (CPG) industry.
- Proven ability to develop and execute strategic marketing plans using consumer, market, and competitive insights to drive business growth.
- Demonstrated success building cross-functional relationships and strategic partnerships across all levels of the organization, including field teams, distributors, agencies, brand teams, and senior leaders.
- Strong communication, presentation, storytelling, coaching, and influencing skills, with the ability to effectively challenge and align stakeholders around shared objectives.
- Proven ability to lead, develop, and motivate high-performing teams while driving collaboration in a multicultural environment.
- Strong business and financial acumen, including experience managing budgets, allocating resources, analyzing performance, and making sound business decisions.
- Demonstrated ability to manage multiple priorities and complex projects in a fast-paced environment, meeting deadlines while driving cross-functional alignment and results.
- Self-starter with a high degree of initiative, independent judgment, accountability, and a strong passion for delivering results.
- Strong organizational skills with the ability to adapt and thrive in a dynamic, rapidly changing environment.
- Proficiency in Microsoft Office applications and willingness to travel up to 25%.
Who We Are
We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#LI
Requisition Type:
EmployeeManagement Level:
LeaderGlobal Job Level:
L3Number of Openings Available:
1Not this one either?
Claude or ChatGPT reads the other 91,603 for you.
Get better matches →
