App User Acquisition Manager | Betty CA

Betty Open · verified Aug 21, 2026

London Manager Growth Marketing

Mid-level Growth Marketing role at Betty. London · no salary stated · we estimate £59,125–£70,625.

Estimated pay

Betty has not published a salary for this role. The figure below is our estimate, not theirs.

£59,125 – £70,625

What the middle half of mid-level growth marketing roles in London paid, among postings that did state a salary.

Worked out from 6 postings that stated pay, median £64,500. Last updated Aug 18, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create and refine ad assets with internal and external design partners
You'll launch, improve, measure, and report on digital ads across several platforms
You'll generate campaign ideas and coordinate stakeholders through execution
You'll build knowledge of North American gambling while working across functions

What you bring

At least three years of practical app user acquisition experience
Hands-on AppsFlyer or MMP capability, including reporting on app users
Knowledge of iOS measurement, SKAN reporting, and non-consented user handling
GA4 experience covering event setup, custom reporting, and troubleshooting
Revenue growth from performance marketing, clear English communication, and fast adaptation

Who this fits

This role suits someone who can work across creative, marketing, and other stakeholder groups while developing expertise in the North American gambling market. The position is listed in London, and you must already have full-time work authorization there without current or future visa sponsorship.

From the employer

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Key Responsibilities

Collaborate with internal and external design teams to create engaging and high-performing advertising creatives.
Drive innovative marketing initiatives by generating new ideas and coordinating with stakeholders to ensure successful execution.
Execute, optimize, analyze, and report on the performance of digital advertising campaigns across multiple platforms.
Develop expertise in the North American gambling market while collaborating with a diverse, cross-functional team.

Requirements:

3+ years of hands-on experience in app user acquisition.
Solid experience with AppsFlyer or another MMP, including app user reporting.
Strong understanding of iOS tracking, including SKAN reporting and handling non-consented users.
Experience with GA4: event setup, custom reports, and troubleshooting.
Excellent communication skills with the ability to work cross-functionally with various stakeholders.
A proven track record of executing performance marketing strategies that drive revenue growth.
Fluency in written and spoken English.
The ability to adapt quickly and perform well in a fast-paced environment.

Nice to have:

Experience in the gambling or iGaming industry.
Familiarity with data visualization tools like Tableau or Power BI.

What we offer:

Competitive salary
Premium Health insurance
Career and skills development opportunities
Fun and collaborative team environment
New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.