Head of User Acquisition | Betty CA
Betty Open · verified Sep 18, 2026 Leadership Growth Marketing role at Betty. London · no salary stated · we estimate £85,000–£127,000.
Betty has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- Set user acquisition direction across web, iOS and Android
- Lead the UA team with clear goals, priorities and ownership
- Manage major budgets and shift investment toward strong growth opportunities
- Improve results across Google, Meta, Apple Ads, programmatic and emerging channels
- Track acquisition KPIs, strengthen testing and give senior leaders clear recommendations
What you bring
- At least seven years in user acquisition, performance marketing or a related field
- Large-scale paid acquisition experience spanning websites and mobile apps
- A record of building and managing performance marketing teams
- Strong knowledge of Google, Meta, Apple Ads, attribution and performance analytics
- Experience owning substantial budgets and making commercially accountable decisions
Who this fits
This role suits a senior acquisition leader who can move between long-term strategy and channel-level performance while working with CRO, Creative, Analytics, Product and Marketing. You’ll need to work effectively in a fast-growth environment and communicate clearly with senior leadership. The role is based in London, and Betty cannot sponsor work visas, so you must already have full-time work authorization for the posting location.
From the employer
About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.
Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.
Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.
Our Values:
- We are honest - we value honesty in all aspects.
- Bring the Olives - we offer premium customer experience.
- Think Big - we believe in always striving for more.
About the Role:
We are looking for an experienced Head of User Acquisition to lead our acquisition strategy and team across Web, iOS and Android.
This is a senior leadership role responsible for scaling new customer acquisition while maintaining strong efficiency and player quality. You will own channel strategy, budgets, performance and team development across a large and sophisticated UA operation.
The ideal candidate combines deep performance marketing expertise with strong commercial judgement, analytical thinking and proven experience leading high-performing teams.
Key Responsibilities:
- Own the User Acquisition strategy across Web, iOS and Android.
- Lead, develop and manage the UA team, setting clear priorities, targets and areas of ownership.
- Own significant acquisition budgets and allocate investment across channels based on performance and growth opportunities.
- Drive performance across major acquisition platforms including Google, Meta, Apple Ads, programmatic and emerging channels.
- Own key acquisition KPIs including customer volume, CAC, conversion, player quality and ROAS.
- Identify new channels, partners and growth opportunities while continuously improving the existing channel mix.
- Work closely with CRO, Creative, Analytics, Product and Marketing to improve the full acquisition journey.
- Build a strong testing culture across media, audiences, creative, landing experiences and new acquisition opportunities.
- Ensure measurement, attribution and reporting provide a reliable view of performance and support effective decision-making.
- Communicate performance, opportunities, risks and recommendations clearly to senior leadership.
Requirements:
- 7+ years of experience in User Acquisition, Performance Marketing or a closely related field.
- Significant experience managing large-scale paid acquisition across both web and mobile apps.
- Proven experience leading and developing performance marketing teams.
- Deep knowledge of major acquisition platforms such as Google, Meta and Apple Ads.
- Strong understanding of mobile attribution, measurement and performance analytics.
- Experience managing substantial budgets with clear commercial accountability.
- Strong analytical and strategic thinking, with the ability to move comfortably between high-level strategy and channel-level performance.
- Excellent stakeholder management and communication skills.
- Ability to operate effectively in a fast-paced, high-growth environment.
- Fluency in written and spoken English.
Nice to Have:
- Experience in iGaming or online gaming.
- Experience in another high-scale digital sector such as fintech, subscriptions, e-commerce or mobile gaming.
- Experience with programmatic app acquisition and a broad mix of paid media channels.
- Familiarity with regulated advertising environments.
What we offer:
- Competitive salary
- Premium Health insurance
- Career and skills development opportunities
- Fun and collaborative team environment
- New modern office space
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.
We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of age, disability, gender, gender identity or expression, marital or civil partnership status, pregnancy or maternity, race, religion or belief, or sexual orientation.
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