Digital Content Specialist (deployment of digital content) for Automotive

Bertrandt Open · verified Sep 18, 2026

Bukarest Mid-level Content Creation

Mid-level Content Creation role at Bertrandt. Bukarest.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll build, adapt, localize and improve websites, blogs, email campaigns and social posts
You'll publish through CMS tools, following brand rules and planned marketing activity
You'll support international launches by coordinating with local markets and internal stakeholders
You'll test digital features, check content display, and route defects through Jira until resolved
You'll create product and editorial pages, apply SEO research, and support lead-generation and CRO work

What you bring

At least two years in digital content creation and rollout, plus knowledge of the content lifecycle
You're comfortable with web environments, UI and UX concepts, CMS tools and current digital practices
You have used Adobe Experience Manager, Magento, WordPress, JIRA, Adobe Photoshop and Google Analytics
You understand editorial standards, SEO, corporate communications and data-visualization dashboards
You bring advanced English, strong organization, and the ability to manage several priorities independently

Who this fits

This suits a mid-level digital content specialist working from Bucharest in an international automotive setting. You'll coordinate with local markets and multidisciplinary teams in a flexible work environment. The role suits someone who communicates well, solves problems analytically, and can work independently as well as collaboratively. Intermediate French is a bonus.

From the employer

What to expect:

Create, integrate, localize and optimize digital content, including websites, blogs, email marketing and social media
Publish digital content within CMS platforms in compliance with brand guidelines and marketing roadmaps
Support the phased international rollout of digital content in collaboration with local teams
Perform day-to-day operational management of digital platforms and content
Support the international deployment of digital platforms through standardized and result-oriented processes
Test new features in test environments and ensure correct content display and optimal customer experience
Report technical or display issues through Jira tickets and follow up on their resolution
Support the design, creation, integration, monitoring and deployment of digital experiences in an international environment
Create product pages, branded content and relevant editorial materials in collaboration with digital marketing teams
Conduct keyword research and apply SEO best practices to improve organic visibility
Collaborate closely with Content Deployment, SEO, Lead Forms, Marketing, IT and other internal teams
Participate in project follow-up meetings and coordinate with stakeholders to ensure smooth communication and issue resolution
Contribute to lead generation and CRO (Conversion Rate Optimization) initiatives
Create and maintain operational documentation, including guides, CMS procedures and basic tracking reports
Provide responsive support to markets and local teams regarding content management, publishing and general assistance

What you bring along:

At least 2 years of experience in digital content development and deployment
Technical background and understanding of digital content lifecycle management
Experience working with web environments and current digital practices
Knowledge of UI (User Interface) and UX (User Experience) principles
Understanding of corporate communication and SEO-friendly content creation
Experience with digital content and CMS tools such as Adobe Experience Manager, Magento, WordPress, JIRA, Adobe Photoshop and Google Analytics
Knowledge of editorial best practices and basic SEO
Understanding of data visualization dashboards
Strong organizational skills and ability to manage multiple concurrent projects and priorities
Advanced English, written and spoken
Intermediate French - nice to have
Strong communication and collaboration skills
Analytical and problem-solving mindset
Ability to work independently and within multidisciplinary teams

What we offer:

Flexible work environment
Private health insurance with optional medical packages for you and your family.
24 vacation days, increasing to 25 days after 3+ years with us.
Meal tickets and Holiday vouchers.
Bookster and 7Card subscription.

We are Bertrandt: an independent, international development service provider with long years of automotive expertise. We create technological solutions for our customers at any stage of the product development process with a focus on hot topics such as digitalization, e-mobility and autonomous systems, largely for the automotive, aerospace and mechanical engineering sectors.

Our goal: accelerating technological progress. We work on this every day – with around 13,000 employees at over 50 sites worldwide.