Specialist, Digital Content

Hdks Open · verified Sep 16, 2026

Toronto Full-time Mid-level Content Creation

Mid-level Content Creation role at Hdks. Toronto · full-time · CA$59,300–CA$109,200 base.

SalaryStated by Hdks

CA$59,300 – CA$109,200

Base salary for this role, in CAD per year, as published in the posting.

This role, from HdksOur estimate for the market: CA$70,250–CA$90,800

In line with the market median of CA$84,000 for mid-level content creation roles in Toronto.

Worked out from 16 postings that stated pay, median CA$84,000. Last updated Sep 16, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll create clear UX content for insurance journeys, from discovery and quoting through purchase and policy management
You'll write landing pages, FAQs, emails, transactional messages and in-app microcopy that reduce friction
You'll publish product and landing pages in Adobe Experience Manager, the team's CMS
You'll work with design, research, product, marketing, development and legal partners on inclusive content
You'll connect content decisions to user needs, business goals, accessibility and Sonnet's voice

What you bring

You'll bring two to four years of professional UX writing, content design or digital content experience
You'll show strong SEO and GEO optimization skills plus a portfolio covering digital products, flows and transactional emails
You'll understand web accessibility, inclusive writing, UX principles and systems thinking
You'll be comfortable with Adobe Experience Manager, Agile work and tools such as Jira and Figma
You'll bring strong collaboration, customer focus and comfort working through ambiguity

Who this fits

This role suits someone focused on product content and UX writing rather than a traditional marketing position. Experience in Canadian regulated industries, especially auto, home or property and casualty insurance, is valued; English and French capability is an asset. The hybrid schedule requires office work at 351 King Street East in Toronto on Tuesdays, Wednesdays and Thursdays.

From the employer

The Opportunity

As digital content specialist at Sonnet, you’ll be part of a collaborative, forward-thinking team that’s shaping the future of insurance.

You’ll work across disciplines – UX, product, marketing and CRM – to craft clear, compelling and user-centered content that informs, engages and converts.

Your words will guide users through complex digital journeys across discovery, quoting, purchasing, and policy management with ease, clarity and confidence.

Note: This isn’t marketing position – it’s a content design role. You’ll be working within a product team and a firm understanding of UX heuristics is essential.

Candidates with experience in the Canadian property and casualty (P&C) insurance industry, crafting French-language UX copy and building agentic content workflows are strongly encouraged to apply.

What to Expect

Support strategic content initiatives

Collaborate with cross-functional teams to deliver multi-channel content solutions
Ensure content meets accessibility standards, aligns with Sonnet’s voice and style and supports organizational goals
Think strategically – connecting content deliverables to broader business objectives and user needs
Apply UX writing and content design principles to improve how customers purchase insurance online
Create content for product and landing pages and publish the pages to our website using Adobe Experience Manager, our CMS

Collaborate across teams

Work closely with design, user research, product, marketing, development and legal teams to understand business drivers and deliver content that’s purposeful, inclusive and customer-focused

Content design & UX writing

Create content for product landing pages, FAQs, email journeys and transactional flows that support acquisition, engagement and retention
Use words to design intuitive features and flows that help users achieve goals with minimal friction
Deliver microcopy for in-app flows and complex forms that’s clear, consistent, accessible and aligned with UX best practices
Explain product features and benefits with plain language that resonates with diverse audiences and drives business goals
Craft newsletter and email copy that converts, retains, educates and entertains our audiences
Coordinate with translation services to ensure content is localized and optimized for French-speaking audiences

What You Bring

A minimum of 2–4 years professional experience in UX writing, content design or digital content creation, preferably within a Canadian regulated industry (e.g., insurance, finance)
Bilingualism in English and French is an asset
Proficiency with Adobe Experience Manager and an ability to learn new tools quickly
Experience in the Canadian auto and home insurance industry is a strong asset
A strategic mindset with a passion for solving user and business problems with content
Deep skills in optimizing content for SEO and GEO
A portfolio that proves your ability to apply content solutions and systems thinking to digital products, flows, interactions, conversational interfaces (chatbots) and transactional emails
Experience using tools, such as Google Gemini, to build or interact with agents to refine workflows and streamline content creation
Deep understanding of web accessibility standards and inclusive writing practices
Experience working in Agile environments; familiarity with tools like Jira and Figma
Comfortability with ambiguity, strong collaboration skills and a customer-first mindset

This is a hybrid role, but the successful candidate will be in office at 351 King Street East, Tuesdays, Wednesdays and Thursdays.

Salary Range: $59,300 - $109,200