Marketing Operations Manager
Mid-level Marketing Operations role at Basis AI. New York · full-time · $100,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Stand up the marketing operations function from scratch, owning the systems that turn activity into pipeline
- Define and score the ideal customer, then build segmentation and lead scoring logic
- Design workflows for nurture, routing, recycling and disqualification so every lead has a next step
- Track attribution end to end, linking spend to pipeline to revenue
- Run the operational side of events and keep the CRM and automation stack clean and connected
What you bring
- Four or more years in marketing ops, revenue ops or demand gen at a B2B software company
- Hands-on work with CRM and marketing automation tools such as HubSpot or Salesforce, plus their integrations
- A history of building lead scoring, ICP and lifecycle processes including MQL to SQL handoff
- Solid grasp of multi-touch attribution and funnel reporting tied to revenue
- A bachelor's degree or equivalent hands-on experience
Who this fits
This suits someone who likes ambiguity and building process where none exists, ideally from a high-growth startup. The listing is explicit that this is not a 9-to-5 and expects an all-in pace. You must work in the Manhattan Flatiron office five days a week. Familiarity marketing into finance teams and SQL reporting skills are pluses, not requirements.
From the employer
About Basis
Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.
"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI
What you'll be doing:
In this role, you’ll build Marketing Operations from the ground up, owning the systems and processes that turn marketing activity into qualified pipeline. You’ll define and score our ideal customer, structure ICP and segmentation logic, build and maintain lead scoring models, and design nurture, routing, recycling, and disqualification workflows so the right leads reach reps at the right time and every other lead has a clear next step.
You'll own end-to-end attribution tracking so we can tie spend to pipeline to revenue, and you'll run the operational backbone of our events motion—capturing, scoring, and routing event leads so nothing falls through the cracks. Working across marketing, sales, and RevOps, you'll keep our CRM and marketing automation stack clean, connected, and trustworthy.
As we scale, you'll shape our marketing operations function by codifying playbooks, instrumenting our funnel, and building the reporting that leadership uses to make decisions—then help grow the team as the GTM org expands.
📍 Location: NYC, Flatiron office. In-person team.
What you'll bring:
4+ years in marketing operations, revenue operations, or demand generation at a B2B software company
Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce) and the integrations between them
Proven track record building lead scoring models, ICP/segmentation frameworks, and lead lifecycle processes (nurture, MQL/SQL handoff, disqualification)
Strong command of multi-touch attribution and funnel reporting—able to connect marketing activity to pipeline and revenue
Bachelor's degree or equivalent practical experience
Ability to work in office in Manhattan 5 days per week
What we'd love to see:
Finance Experience: Familiarity selling or marketing into the office of the CFO (accounting, FP&A, finance teams)
Experience operationalizing field marketing and events as a pipeline source
Startup experience: Background at high-growth companies during scale phases, comfortable building process from scratch
SQL or analytics tooling experience for self-serve reporting
What Success looks like in this role:
Startup mindset: Excited about ambiguity and rapid growth
All-in: This is not a 9-5, we have a massive opportunity ahead of us and are looking to further accelerate our velocity. We are optimizing for the best folks and happy to compensate generously.
Benefits at Basis
We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:
Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.
Time off: Unlimited PTO + 12 paid company holidays.
In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.
Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan
Team Culture: Monthly office activities and frequent optional team happy hours.
Parental Leave