Assistant Manager, Sales (TPU)

BASF basf.com Open · verified Sep 25, 2026

Shanghai Manager Sales Leadership

At a glance

Mid-level Sales Leadership role at BASF. Shanghai.

Pay not stated

RoleSales Leadership

SeniorityManager

LocationShanghai

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Grow existing TPU business and open new customer projects while protecting volume and margin
Build sales plans, move orders forward, and keep the consolidated sales forecast accurate
Profile key accounts, find opportunities, and turn area findings into business plans
Visit customers, run seminars and presentations, and coordinate responses to technical and service issues
Track market movements, competitors, applications, technology, and service needs to shape sales actions

What you bring

A science or engineering degree covering polymers, chemistry, materials, chemicals, mechanics, or an equivalent field
At least five years of work experience, preferably with thermoplastics or polyurethanes in footwear
Practical ability with plastic injection or extrusion, with thermoplastic elastomer processing preferred
Strong Chinese and English communication, along with presentation ability

Who this fits

You will suit a customer-facing TPU sales role combining business development, key-account work, technical issue handling, credit follow-up, and market analysis. The position is based in Shanghai and covers Greater China, with regular coordination across regional and functional teams. Chinese and English communication are required.

From the employer

We are a leading chemical company, with the best teams developing intelligent solutions for our customers, and for a sustainable future.

We connect and develop people with diverse talents all over the world. For you, this means a variety of ways to progress.

Not only your performance but also your personality matter to us, regardless of gender, age, ethnicity, orientation, and background. At BASF, careers develop from opportunities.

Objectives of the Position

The primary function of this role is to implement Greater China TPU sales & marketing strategy in new business development and customers’ management by initiating contacts with existing and potential customers.
Develop the business according to the regional strategy and objectives.

How You Will Do It

Sales Development.

Conduct existing business and develop new projects in existing & new customers to ensure both volume and margin growth.
Develop sales plans; secure and expedite orders.
Supervise and consolidate the sales forecast in accuracy.

Strategic Tasks and Implementation

Identify key accounts and develop key account profiles.
Implement the sales and marketing directions per aligned strategy.

Product/Industry/Business Development

Scout for new business opportunities in the respective sales areas / key accounts and develop a business plan.
Suggest product developments and requirements to Sales Manager and support its implementation.
Drive innovation & sustainability in key accounts

Customer Management

Conduct field visits, seminars, presentation and attend to customers’ inquiries.
Provide prompt response related to quality, technical applications, inquiries, and other related issues; conduct customers’ assessments and analyses.
Align with regional and function team to solve customers’ issues.
Work with supply chain, CSO and logistic function to establish a reliable and high efficiency services.

Credit Management

Monitor the growth of the customers’ business, review and coordinate with credit control to make appropriate credit recommendations.
Follow-up on payment collections and ensure on-time payment from the customers

Marketing

Analysis competitors and derive actions plan to defend our position.
Provides China TPU market surveillance/market intelligence in specific area
Conduct studies/analysis on market trend, competitors, products’ applications and technology, service needs.

What We Look For

Bachelor or Master of Science degree in Polymer, Chemistry, Material Science, Chemical Engineering, Material Engineering, Mechanical Engineering or equivalent.
5 years working experience above preferably with Thermoplastic material or Polyurethanes in Footwear industry.
Good Plastic injection or extrusion processing skill; thermoplastic elastomer processing experience is preferable.
Good communication skill in Chinese and English.
Good presentation skill.

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