Solutions Product Marketing Manager

Baseten baseten.co Open · verified Aug 17, 2026

Hybrid San Francisco Full-time Manager Product Marketing

Mid-level Product Marketing role at Baseten. San Francisco · full-time · $190,000–$220,000 base.

SalaryStated by Baseten

$190,000 – $220,000

Base salary for this role, in USD per year, as published in the posting.

This role, from BasetenOur estimate for the market: $157,500–$206,250

Above the market median of $177,243 for mid-level product marketing roles in San Francisco.

Worked out from 50 postings that stated pay, median $177,243. Last updated Aug 15, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Equip complex deals with pricing, TCO or ROI, web, and field materials for each buyer stage
Create industry sales kits, positioning frameworks, landing pages, messaging, and account-based marketing tests
Design onboarding, certifications, scenarios, and reusable enablement content for Industries account executives
Turn customer examples into sales plays covering first calls, competition, procurement, and self-hosted deployments
Keep sales assets accurate and coordinate industry events that build executive credibility

What you bring

At least six years in product marketing, solutions marketing, or a related go-to-market role, preferably in technical or infrastructure settings
Experience creating enterprise or industry motions, including ideal-customer profiles, buyer journeys, and full-funnel sales materials
Ability to explain inference, self-hosted deployment, and TCO or ROI to technical buyers plus legal, finance, and procurement
A record of building enablement or onboarding programs for technical sales teams
Strong coordination skills and willingness to produce landing pages, decks, one-pagers, and written content while working through ambiguity

Who this fits

You’ll suit a cross-functional builder who can shape an enterprise motion from an early stage while handling both strategy and hands-on content production. You’ll work with industries sales, product marketing, demand generation, and executives, translating technical infrastructure topics for technical and business stakeholders. The role is based in San Francisco with a hybrid schedule.

From the employer

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to to ship AI products.

ROLE

We're looking for a Solutions Product Marketing Manager to define and own Baseten's up-market, enterprise, and industries go-to-market strategy. You'll build the playbook that helps Baseten win large, complex deals and the vertical go-to-market strategies that let us compete in Financial Services, and Health & Life Sciences, and the use cases that scale across all of them.

This is a highly cross-functional, largely greenfield role. You'll partner closely with the Industries sales team, product marketing, demand gen, and executive leadership to build on our enterprise go to market motion.

RESPONSIBILITIES

Enterprise Deal Playbook & Buyer Enablement

Build the enterprise deal playbook and full bill of materials (BOM) — pricing guides, one-pagers, TCO/ROI guides, landing pages, and event/field collateral — mapped to every stage of the buyer's journey
Build the system for keeping every sales asset current — clear ownership, last-updated dates, and a refresh cadence
Develop industry-specific event concepts featuring anchor customers and AI-native accounts to build credibility with target executive audiences

Vertical GTM & Industry Go-to-Market Kits

Build vertical sales kits and ICP/positioning frameworks for priority industries
Own industry-specific landing pages, messaging, and TCO guides, extrapolating from early AI-native accounts to larger enterprise targets
Design and help launch an ABM experiments in partnership with demand gen

Industries AE Enablement & Onboarding

Design role-specific onboarding for Industries AEs, including certifications, customer-grounded scenarios, and async, refreshable content
Build sales playbooks tied to real customer examples, and package assets into an AE-ready enablement motion (first call, competitive deals, legal/finance/procurement, TCO/ROI, self-hosted)
Become a trusted partner to the industries team so onboarding and enablement stay grounded in what sellers actually need

QUALIFICATIONS

6+ years in product marketing, solutions marketing, or a related GTM function, ideally at a technical or infrastructure company
Experience building enterprise or vertical go-to-market motions — ICP definition, buyer journey mapping, and full-funnel sales collateral
Comfort translating technical, infrastructure-heavy concepts (inference, self-hosted deployment, TCO/ROI) into narratives for both technical buyers and non-technical stakeholders like legal, finance, and procurement
Track record designing and running sales enablement or onboarding programs for technical sellers
Strong cross-functional coordination skills — you can pull together sales, customer marketing, demand gen, and executives around a shared plan
Comfortable owning execution as well as strategy: landing pages, decks, one-pagers, and written content, not just frameworks
Thrives in ambiguity — this role is about building the enterprise motion from a fairly blank slate

BONUS

Experience in (or a fast ability to ramp on) financial services, manufacturing/industrial, or health/life sciences
Experience running or contributing to a Customer Advisory Board or executive champion program
Familiarity with AI/ML infrastructure, inference, or developer tools
Experience partnering with technology partners on co-marketing or joint events

BENEFITS

Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

BENEFITS

Competitive compensation, including meaningful equity.
100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).