Sales Development Representative
At a glance
Entry-level Sales Development role at Avoca. Santa Barbara · full-time · $115,000–$125,000 OTE.
Growth Roles summary, based on the employer's posting.
What you'll do
- Find and qualify home-services prospects, acting as their first contact while they assess Avoca
- Use LinkedIn, email, calls, and events to create pipeline and reach meeting and SQL goals
- Adapt messaging to each customer’s goals, explaining how Avoca captures missed demand and increases booked jobs
- Coordinate with Account Executives on demos, context, and handoffs that advance opportunities
- Attend industry events to source leads, arrange on-site demos, and represent Avoca professionally
What you bring
- One to three years in SDR, BDR, or outbound sales work, preferably within a fast-growing startup
- Evidence of meeting or surpassing outbound meeting goals, with downstream conversion
- Strong phone and writing skills for cold calls and tailored email outreach
- Ability to sustain fifty or more daily touches while maintaining outreach quality
- Consistent CRM upkeep, including accurate data, current stages, and useful AE notes
Who this fits
You’ll suit this junior role if you are competitive, resilient after rejection, and comfortable using performance data to improve outreach. The job is based onsite in Santa Barbara and includes travel to industry conferences and events. You’ll work closely with Account Executives, Sales, Marketing, and Product.
From the employer
About Avoca
Avoca is transforming how home service companies engage with their customers. Our AI-powered conversational agents handle every high-value inbound call, from booking jobs, qualifying leads, and driving higher revenue, all at a speed and consistency unmatched by human call centers.
We're a Series B startup backed by Kleiner Perkins, Meritech Capital, General Catalyst, and other top-tier investors, with $125M raised and a $1B valuation. We grew 10x in 2025 and have scaled to 170+ employees in under two years across our NYC headquarters and Santa Barbara office.
In a $1T+ market where 85% of missed calls go to competitors, we're building the category-defining platform for AI-driven customer engagement, serving the largest brands in home services. With high-energy, in-office teams in both locations, every hire here has an immediate and visible impact.
About the Role
As a Sales Development Representative (SDR) at Avoca, you’ll fuel our growth engine by identifying, engaging, and qualifying prospective customers across the home services industry. You’ll run high-velocity outbound programs, convert interest into meetings for our Account Executives. You'll help evangelize Avoca’s impact by turning missed calls into booked jobs and measurable revenue.
This role is ideal for someone who thrives on speed, experimentation, and impact. You’ll own pipeline generation end-to-end: target the right segments, craft compelling outreach, book high-quality meetings, and collaborate closely with Sales, Marketing, and Product to turn customer pain into Avoca wins.
What You’ll Do
Prospect and qualify leads across home services segments, serving as the first point of contact and trusted resource for prospects evaluating Avoca.
Run high-volume, multi-channel outbound (LinkedIn, email, calls, events) to build pipeline and consistently exceed meeting and SQL targets.
Tailor outreach to customer goals and business models; articulate Avoca’s value in booking jobs, capturing missed demand, and lifting revenue.
Partner with Account Executives to schedule demos, share context, and ensure smooth handoffs that convert into opportunities and closed-won deals.
Travel to industry conferences and events to generate leads, book demos on-site, and represent Avoca with professionalism and urgency.
Conduct discovery to qualify fit, pain, and timing; map stakeholders across Operations, Marketing, and Executive teams.
Collaborate with Sales, Marketing, and Product to refine messaging, share market feedback, and continuously improve playbooks and cadences.
Track activity and outcomes with precision; measure and report on KPIs to guide prioritization and iterate quickly.
What You'll Bring
1-3 years in an SDR, BDR, or outbound sales role, ideally at a high-growth startup.
A track record of hitting or exceeding outbound meeting targets, with meetings that actually convert downstream.
Confidence on the phone and in writing: you can articulate value clearly whether it's a 30-second cold call or a personalized email.
Comfort with high volume; you can run 50+ touches a day without sacrificing quality.
CRM discipline: clean data, updated stages, notes that your AEs can actually use.
Nice to have: experience selling AI, SaaS, or into the home services vertical.
Who You Are
You're competitive with yourself. You track your numbers, know your conversion rates, and are always looking for the next lever to pull.
You handle rejection well, not because you ignore it, but because you treat it as signal. A "no" teaches you something about messaging, timing, or targeting.
You prepare before you pick up the phone. You've looked at the prospect's website, understand their business model, and can speak to their specific pain.
You're a clear communicator who keeps AEs, managers, and cross-functional partners in the loop without being asked.
Benefits
Comprehensive medical, dental, and vision insurance
Company-sponsored 401(k) through Vestwell
Flexible PTO plus U.S. federal holidays
Company-wide off-sites
Daily in-office lunch through Parkday
Dinner covered when working late
Commuter benefits and late-night rideshare
Standing desks and workspace accommodations available on request
All core tools and software provided
Compensation: The expected on target earnings for this role is $115,000-$125,000 with final compensation based on experience, skills, and qualifications determined during the interview process. Avoca’s total compensation package includes base salary, bonus, equity, and a comprehensive suite of benefits and perks. Our Recruiting team will share the full details as you progress through our hiring process.
Why Avoca
At Avoca, you’ll be part of a team that’s building a category-defining company at the center of a massive market opportunity. We’re a fast-moving, collaborative team with a culture designed for builders who thrive on speed, iteration, and impact.
Avoca provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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