Ranch Sales and Marketing Manager
Mid-level General Marketing role at Audia. Billings.
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead sales and marketing efforts for the grass-fed beef business
- Build social campaigns that expand engagement and the customer community
- Improve the website and online checkout experience to support sales
- Track sales and marketing results through KPIs and Google Analytics
- Plan and support ranch events, including hospitality, transport, setup, and cleanup
What you bring
- Experience with digital marketing strategy and e-commerce platforms
- Background creating custom events for clients, including senior executives
- Hands-on experience working on a ranch or farm
- Project management and strong communication skills
- Resourceful, self-directed approach with willingness to perform manual tasks
Who this fits
You’ll suit a hands-on marketing manager role that combines premium beef sales, digital marketing, e-commerce, ranch hospitality, and event work. The job is based in Billings in a ranch setting with on-site lodging and guest facilities. Local travel supports ranch operations, and the role includes some manual labor and event cleanup.
From the employer
Summary
This dynamic hands-on and entrepreneurial position is responsible for delivering sales growth of a premium grass-fed beef business. This position also works very closely with the Ranch Manager to plan and facilitate on-site experiences for ranch guests and VIPs.
Duties and Responsibilities
- Lead all sales and marketing activities, which may include:
- Craft and deploy high-impact social media strategies to increase audience engagement and community growth
- Optimize website performance and e-commerce operations to improve user journey and maximize checkout conversion rates
- Design multi-channel marketing campaigns to drive sales and brand awareness
- Grow and develop strategic partnerships
- Develop and monitor performance KPIs to monitor sales growth, and ROI of marketing activities via Google Analytics
- Manage and support Ranch events and customer experience
- Provide planning, and both on-site and off-site support for customer events
- Provide hands-on support during events, including facilities preparation, hospitality, and cleanup
- Coordinate or perform tasks associated with events, which may include supply pickup, facilitating guest transportation or other related needs
Recommended Qualifications
- Experience in digital marketing and strategy, and e-commerce platforms
- Experience developing custom events for a broad range of clients, up to and including C-suite personnel and executives
- Hands-on ranch or farm experience
- Project management skills
- Strong communication skills
- A self-starter with resourceful thinking, and a willingness to do some manual labor
Working Conditions
- Ranching Environment with on-site lodging and guest facilities
- Local travel as needed for support of ranch operations and hospitality duties – expectation is 20%
Responsibility for Safety, Health & Environmental
- Individual is expected to perform job duties safely and in compliance with documentation outlined in the Safety, Health & Environmental system.
Quality
- Individual is expected to perform job duties in compliance with defined management system requirements.
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