Senior Associate, Product & Consumer Insights
Astro Malaysia Holdings Berhad (“Astro”) Open At a glance
Senior Market Research role at Astro Malaysia Holdings Berhad (“Astro”). All Asia Broadcast Centre · full-time.
Pay not stated Market Research salary
growthroles summary, based on the employer's posting.
What you'll do
- Grow adoption, monthly active users and ongoing engagement for Astro GO and Smart TV apps
- Study usage patterns, customer journeys and product results to find ways to improve activation, repeat use and retention
- Plan and assess campaigns with Marketing to bring in new users and re-engage existing ones
- Track NPS and customer feedback, then support research into user needs, frustrations and usage barriers
- Turn customer and usage insights into product recommendations, and maintain dashboards with regular performance reports
What you bring
- You can analyze product results and interpret data on how people use digital products
- You understand digital product management, customer journeys and ways to sustain engagement
- You have worked across teams to deliver product changes and marketing initiatives
- You are proficient with product analytics and AI tools
Who this fits
This role suits someone focused on product and consumer insights for digital apps, combining analysis, user research and marketing campaign work. The listed location is All Asia Broadcast Centre, Malaysia.
From the employer
WHY JOIN US?
We practice a vibrant & energetic office culture.
We provide opportunities for career advancement within the company.
Good performance is always rewarded accordingly.
“It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.”
JOB RESPONSIBILITIES:
- Drive product adoption, monthly active users (MAU) growth and sustained engagement across Astro GO and Smart TV apps.
- Analyse usage trends, customer journeys and product performance to identify opportunities to improve activation, repeat usage and retention.
- Work with Marketing to plan, execute and measure campaigns that encourage product adoption and re-engagement.
- Monitor NPS and customer feedback, and support user research to understand customer needs, pain points and barriers to usage.
- Translate customer and data insights into actionable product improvement recommendations, working with cross-functional teams to prioritise initiatives.
- Maintain dashboards and provide regular reporting on MAU, usage trends, customer engagement and campaign effectiveness.
REQUIREMENTS:
- Strong analytical skills and ability to interpret product performance and user behaviour data.
- Good understanding of digital product management, customer journeys and engagement strategies.
- Experience working with cross-functional teams to deliver product improvements and marketing initiatives.
- Proficiency in product analytics and AI tools.
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