Marketing Manager - Locksmiths
At a glance
Manager-level General Marketing role at ASSA ABLOY. Willenhall · no salary stated · we estimate £37,500–£69,925 across the United Kingdom.
ASSA ABLOY has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Set the locksmith-channel marketing plan and run campaigns that build awareness, engagement and sales
- Lead product launches from shaping the proposition through bringing each solution to market
- Coordinate exhibitions, events and customer engagement, while creating content across the listed formats
- Review campaign results, share recommendations and work with digital and CRM teams to improve customer journeys
- Keep Mul-T-Lock and the wider portfolio consistent, partnering with sales, product management and distribution
What you bring
- You have a record of delivering strategic campaigns that produce results
- You bring commercial judgment and can connect marketing work to business objectives
- You can influence senior stakeholders and work across teams
- You can manage projects and communicate clearly, including through presentations and relationship-building
Who this fits
This manager role suits a marketer who can shape strategy and also deliver campaigns hands-on. You’ll work across teams and engage senior stakeholders. The role is hybrid in the UK.
From the employer
ASSA ABLOY Door Hardware Group
Location: UK (Hybrid)
Reporting to: Head of Marketing - DHG & MTL
Shape the Future of Locksmith Marketing
Are you a strategic and commercially minded marketer who thrives on turning insight into action? Do you enjoy owning a marketing channel, influencing senior stakeholders and delivering campaigns that drive measurable business growth?
We're looking for a Locksmith Marketing Manager to lead the marketing strategy and execution for the locksmith channel, centred on the industry-leading Mul-T-Lock brand and supported by the wider ASSA ABLOY portfolio, including ASSA, UNION and D&D.
This is a unique opportunity to take ownership of a key market segment, driving demand, strengthening customer relationships and delivering impactful campaigns that support both channel growth and commercial performance.
What You'll Be Doing
- Develop and deliver the marketing strategy for the locksmith channel.
- Create and execute integrated marketing campaigns that drive awareness, engagement and sales.
- Build strong partnerships with Sales, Product Management and Distribution teams.
- Act as the marketing lead for product launches, taking solutions from proposition through to market.
- Manage exhibitions, events and customer engagement activities.
- Create compelling content across digital, social media, PR, email campaigns, videos, case studies and customer communications.
- Measure, analyse and report marketing performance, providing insight and recommendations for continuous improvement.
- Work closely with digital and CRM teams to optimise customer journeys, segmentation and campaign effectiveness.
- Maintain brand consistency and act as a guardian for Mul-T-Lock and the wider ASSA ABLOY brand portfolio.
What We're Looking For
- Proven marketing experience with a track record of delivering strategic, results-driven campaigns.
- Strong commercial awareness and the ability to align marketing activity with business objectives.
- Experience influencing senior stakeholders and working cross-functionally.
- Excellent project management and organisational skills.
- Confident communicator with strong presentation and relationship-building abilities.
- Ability to balance strategic thinking with hands-on campaign delivery.
- Experience within a B2B environment is preferred.
- Degree qualification in Marketing, Business or a related discipline is advantageous but not essential.
What Makes You Successful
You are:
- A strategic thinker with a creative mindset.
- Highly motivated, energetic and proactive.
- Comfortable taking ownership and leading projects from concept to completion.
- Analytical, data-driven and focused on results.
- Customer-centric and passionate about identifying new opportunities for growth.
- An exceptional relationship builder who can influence and collaborate at all levels.
Why Join ASSA ABLOY?
As the global leader in access solutions, ASSA ABLOY offers the opportunity to work with some of the industry's most respected brands, be part of an innovative and collaborative team, and play a key role in shaping the future of the locksmith market.
Join us and help drive the continued success of Mul-T-Lock and the ASSA ABLOY portfolio across the UK locksmith channel.
Apply today.
We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 63,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.
As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.
As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.
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