Brand Manager

AppNation appnation.co Open · verified Oct 13, 2026

Hybrid İstanbul Full-time Manager Brand Marketing

At a glance

Manager-level Brand Marketing role at AppNation. İstanbul · full-time.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

Locationİstanbul

WorkplaceHybrid

EmploymentFull-time

PostedOct 13, 2026 · today

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set the product and employer brand direction, building awareness and credibility across channels
Create social content that brings the products, workplace culture and working style to life
Keep the website, careers pages, digital assets and company merchandise aligned with the brand
Improve employee and candidate experiences through internal communications, initiatives and candidate touchpoints
Grow communities, run events and university collaborations, then use performance data to refine brand and hiring results

What you bring

You have two to five years in brand, content, social media, community or employer branding
You communicate well in English and can create engaging, authentic content
You have managed social accounts, tracked content trends and built communities
A bachelor’s degree in marketing, communications, business or a related area is required

Who this fits

This role suits someone who can balance brand storytelling, community work and employee and candidate experience. It is based in İstanbul, Türkiye, with a hybrid arrangement.

From the employer

About AppNation

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

We’re looking for a Brand Manager to shape how we are perceived - both as a product company and as a workplace. From social presence to events and candidate touchpoints, you will build a strong, consistent narrative that attracts high-potential talent and strengthens our overall brand.

Working closely with People & Culture, marketing, and leadership, you’ll turn our culture, products, and way of working into a scalable and compelling brand.

What You’ll Do

Own and shape AppNation’s brand and employer brand strategy, strengthening awareness, credibility, and positioning across all channels.
Lead content and social media, creating engaging stories that reflect our products, culture, and way of working.
Manage and improve brand touchpoints, including our website, careers pages, digital assets, and company merchandise.
Shape company culture and employee experience through internal initiatives, storytelling, and communication.
Own and enhance the candidate experience across all touchpoints, from first impression to offer.
Build communities and lead internal and external events, meetups, and university collaborations.
Track brand and employer brand performance, using data and insights to improve engagement, reach, and hiring outcomes.

What We’re Looking For

2-5 years of experience in brand, content, social media, community, or employer branding.
Strong written and verbal communication skills in English, with the ability to create engaging and authentic content.
Experience managing social media accounts, following content trends, and building communities.
Understanding of company culture, employee experience, and internal engagement.
Ability to manage multiple projects, timelines, and stakeholders in a fast-paced environment.
Strong analytical skills and understanding of how brand impacts growth, hiring, and retention.
Bachelor’s degree in Marketing, Communications, Business, or a related field.

Why AppNation?

Build and scale products reaching millions of users globally.
Work with talented people in a fast-moving AI-first environment.
Take ownership and see your impact directly in the products you build.
Grow quickly with opportunities to lead projects and shape technical decisions.
Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.

Apply now, we're excited to meet you!