[UPLIVE Company] UA Marketing (Mobile Games)
On-site Ho Chi Minh City Full-time Mid-level General Marketing
At a glance
Mid-level General Marketing role at Amanotes. Ho Chi Minh City · full-time.
Pay not stated General Marketing salary
RoleGeneral Marketing
SeniorityMid-level
LocationHo Chi Minh City
WorkplaceOn-site
EmploymentFull-time
PostedJun 12, 2026 · 4mo ago
Role brief
growthroles summary, based on the employer's posting.
What you'll do
- Run user acquisition campaigns across platforms such as Google, Facebook, Applovin and Mintegral
- Use market, competitor, ad, creative-test, revenue and product data to shape launch strategy for new games
- Give creative teams acquisition findings they can use to strengthen product appeal
- Work with ad networks and vendors to improve campaign results, apply their guidance and test new networks
What you bring
- You have one to two years in performance marketing, with successful work across Google, Facebook or other ad networks
- You have used a mobile attribution platform such as Appsflyer or Adjust
- You bring in-app marketing experience focused on moving users toward deeper conversions
- You can analyze data, plan strategically and tactically, solve problems, and communicate in written and spoken English
Who this fits
This role suits someone who can balance campaign analysis, creative collaboration and testing across several ad networks. It is based onsite in Ho Chi Minh City.
From the employer
Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.)
WHAT YOU WILL DO
- Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
- Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
- Work closely with Creative teams to provide UA insights to improve product marketability
- Work closely with global vendors/ ad networks to optimize campaigns
- Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories
QUALIFICATIONS
- 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
- Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
- In-app marketing experience for driving deeper conversions
- Data analysis, Strategic & Tactical planning, Problem solving
- Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
- Good communication (English writing and speaking skills)
- Possess a creative mindset and an instinct for identifying trends.
- Customer-oriented, Innovative, Emotional intelligence
- Hunger and humble for learning, sharing, teamwork and self-development
- Resilient and adaptable under changes and uncertainties
- WILL BE A PLUS
- You love music and music-related products
- Love to interact with mobile music games/ apps
- Prior experience in gaming industry
- Being comfortable with data and turning multiple sources of data into insights
- Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
- Fanatic learner: proactive learning and sharing knowledge
WHAT UPLIVE OFFERS
- We take care of our people — from meaningful reward to everyday experience at workFinancial
- Competitive salary, 100% pay during probation
- Performance bonus with up to 30% of company profit shared — no cap
- Full SHUI + premium private health insurance & annual check-up Personal Well-being
- 12 days annual leave + 10 days paid sick leave
- 12 WFH days per year for when you need flexibility
- 9.4M VND yearly flexi-budget for your personal development
- Free daily lunch (10+ options)
- Snacks, drinks, and tea-time always available
- Monthly/bi-monthly team bonding budget
- Sports activities (badminton, football, etc.) Personal Development
- Company learning trips to top markets (Korea first, Japan next)
- Sponsored access to international conferences & industry events
- Modern equipment + AI tools to help you work smarter and grow faster
Consent Notice for Personal Data Processing
• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!
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