[UPLIVE Company] Senior UA Marketing (Mobile Games)
On-site Ho Chi Minh City Full-time Senior General Marketing
Senior General Marketing role at Amanotes. Ho Chi Minh City · full-time.
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead UA across a portfolio of five to seven mobile game titles and manage substantial channel budgets
- Run campaigns through Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and other networks
- Own expertise in Google UAC, Meta, or SDK networks while pursuing KPI, ROAS, and daily-active-user growth
- Plan launches for new games, including pre-registration, creative concepts, and testing methods
- Work with Product, Monetization, Creative, and Data teams while tracking market and competitor changes
What you bring
- At least three years running user acquisition for mobile games
- Strong knowledge of MMPs, mediation, analytics, SDK ad networks, DSPs, and related growth tools
- Experience with ad monetization and established relationships across monetization and UA networks
- Clear English communication, with the ability to explain goals, needs, reports, and performance recommendations
- A self-directed, solution-focused approach with curiosity and a drive to keep learning
Who this fits
You’ll suit this role if you have hands-on mobile game UA experience, strong English communication, and a genuine interest in games, trends, and live events. The job is onsite in Ho Chi Minh City and involves managing campaigns across several titles in a fast-moving environment. You’ll need to stay effective when priorities are unclear or changing.
From the employer
ABOUT THE JOB
Join us as a Senior UA Marketing (Mobile Games) and take ownership of growth across multiple game titles. You'll manage substantial marketing budgets, experiment with cutting-edge UA strategies, and help bring great games to millions of players worldwide.
WHAT YOU WILL DO
- Own and execute UA strategy across the company across a portfolio of 5-7 mobile game titles, managing large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, DSPs, and more
- Act as your team’s expert in one of Google UAC, Meta, or SDK networks, meeting regularly with our stakeholders while actively running campaigns that hit KPI & ROAS targets and grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
- Define conceptual creative strategies and testing processes
- Collaborate closely with Product, Monetization, Creative, and Data teams to drive growth
- Stay ahead of trends by conducting market research and competitive analysis *** Duties and responsibilities outlined above are representative, but not all-inclusive.
QUALIFICATIONS
- 3+ years of hands-on UA experience in mobile gaming industry
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs, etc.
- Self-driven, be able to communicate goals, needs, and reports that provide insight into game performance and recommendations on improving metrics relevant to user acquisition campaigns
- Experience with ad monetization and strong working relationships with various ad networks on both the monetization and user acquisition side.
- Fluent English (written + speaking) is a must TO COMPLEMENT OUR TEAM, YOU SHOULD BE
- A mobile game fanatic. You are on top of the latest games, trends, and what’s happening in live events
- Solution-oriented, self-motivated and have the attitude to get things done
- Comfortable with uncertainties and changes in a fast-paced environment
- Curious, proactive learning and knowledge-hungry learner
WHAT WE OFFER
- Competitive salary, 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave + 10 days paid sick leave.
- 12 days working from home per year
- Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
- Free daily lunch with 10+ menu options.
- Free daily F&B: Snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
- Sponsored sports activities: badminton, soccer, ...
- Sponsored overseas conferences and industry events for all levels.
- ••Modern equipments/AI tool provided.
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• Thank you for your interest in joining Uplive!
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