Associate Marketing Engagement Manage - Rare Diseases
At a glance
Junior General Marketing role at Takeda. Ho Chi Minh City · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Gather customer needs and shape product improvements for the hemophilia and IVIG portfolio, including new pipeline products
- Build and carry out plans to strengthen product and brand appeal, including business cases and launches
- Track product results and campaign performance, then adjust marketing tactics based on what you learn
- Coordinate media channels to keep brand presentation consistent, and prepare presentations on marketing plans and results
What you bring
- You can research target customer groups and turn findings into clear brand direction
- You can plan and run product marketing, manage multiple media channels, and assess campaign results
- You can produce marketing content, create presentations, and handle basic social media campaigns
Who this fits
This junior role suits someone comfortable working across product marketing, campaigns and customer research. You’ll report to the Marketing Lead and manage the hemophilia and IVIG portfolio, including new pipeline products. The role is based in Ho Chi Minh City and is full-time.
From the employer
By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
The Associate MKT Engagement Manager is responsible for managing and enhancing the lifecycle of products or product lines. This role involves gathering user requirements, developing product enhancements, and creating strategies to maximize product appeal. By ensuring effective marketing and product management, this role supports Takeda's mission to bring better health to people and a brighter future to the world.
How you will contribute:
* Gather user requirements and design product enhancements
* Develop and execute marketing strategies/plan to maximize product/brand appeal
* Monitor product performance and make necessary marketing adjustments
* Manage multiple media channels to ensure consistent brand presence
* Analyze campaign outcomes to refine marketing tactics
* Create engaging presentations to communicate marketing strategies
Skills and qualifications:
* Applies market research techniques to gather critical data and insights on targeted customer segments.
* Capable of developing clear and compelling brand strategies that resonate with diverse demographics.
* Manages multiple media channels effectively, ensuring consistent and impactful brand presence.
* Designs and executes marketing strategies that effectively promote products and enhance brand visibility.
* Analyzes campaign outcomes to refine marketing tactics and improve future initiatives.
* Provides guidance to team members, leveraging industry practices and general knowledge to achieve marketing objectives.
* Creates engaging presentations that effectively communicate marketing strategies and outcomes.
* Understands the fundamentals of public relations and applies them to enhance brand image.
* Utilizes marketing communication tools to create meaningful customer interactions.
* Prioritizes tasks effectively with guidance, ensuring timely project completion.
* Produces well-structured written content for various marketing channels.
* Executes basic social media marketing campaigns, understanding platform-specific requirements and audience engagement strategies.
Scope:
Report to MKT Lead
Manage Hemophilia porfolio and IVIG, new pipelines
Business case/New products launch in scope
Locations
Ho Chi Minh City, VietnamWorker Type
EmployeeWorker Sub-Type
RegularTime Type
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