Business Development - Lead Generation Manager
At a glance
Mid-level Demand Generation role at All Cares. Remote, Ukraine · full-time.
Pay not stated Demand Generation salary
growthroles summary, based on the employer's posting.
What you'll do
- Research iGaming and affiliate businesses, then build prospect lists around the decision-makers who matter
- Write tailored messages for LinkedIn, email, and other channels, then follow up to learn what prospects need
- Screen interested leads and book meetings for the Business Development team
- Log outreach and next steps in the CRM, then use results to adjust your targeting and messaging
- Find promising segments, companies, and events, and pass qualified opportunities smoothly to business development
What you bring
- You have worked in lead generation, outbound prospecting, SDR or BDR roles, or business development
- You can research relevant companies and decision-makers, write personal outreach, and hold prospect conversations
- You communicate confidently in written and spoken English and manage follow-ups and pipeline in a structured way
Who this fits
This role suits a self-directed prospecting professional who is comfortable working toward outreach and pipeline goals. The position is remote in Ukraine. iGaming, affiliate marketing, performance marketing, or SaaS experience and an existing iGaming or affiliate network are advantages. Strong results can bring opportunities to attend industry events in Rome, Barcelona, and London.
From the employer
Are you passionate about building and growing relationships within the iGaming ecosystem?
At Scaleo, we’re looking for a Business Development - Lead Generation Manager to help expand our presence across Europe, build meaningful industry partnerships, and represent our brand at leading iGaming events.
If you enjoy building new connections, networking, and working with a product that delivers real value - we’d love to meet you.
Why join Scaleo?
Scaleo is a modern affiliate tracking platform trusted by companies worldwide. It’s a product that solves real business challenges, is easy to demonstrate, and helps partners achieve measurable growth.
This is an opportunity to become a key player in expanding strategic partnerships across the iGaming and affiliate ecosystem while working with an ambitious, supportive team.
What you’ll be doing:
- Research and identify prospective clients in iGaming, affiliate marketing.
- Find relevant decision-makers and build targeted prospect lists.
- Create personalized outreach through LinkedIn, email, and other relevant channels.
- Start conversations, follow up consistently, and uncover prospects’ needs and interest.
- Qualify leads and arrange meetings for the Business Development team.
- Maintain accurate records of outreach, conversations, and next steps in the CRM.
- Track outreach results and refine messaging and targeting based on what works.
- Collaborate with the Business Development team to ensure a smooth handoff of qualified opportunities.
- Identify new segments, companies, and events that could create business opportunities for Scaleo.
What we're looking for:
- Experience in lead generation, outbound prospecting, SDR/BDR work, or business development.
- Strong research skills and the ability to identify relevant companies and decision-makers.
- Confidence writing personalized outreach and engaging prospects in conversation.
- A structured approach to follow-ups and pipeline management.
- Strong written and spoken English.
- A proactive, self-driven mindset and comfort working toward clear outreach and pipeline goals.
- Experience in iGaming, affiliate marketing, performance marketing, or SaaS is a plus.
- An existing network in the iGaming or affiliate ecosystem is a plus.
What we offer:
- A product you’ll genuinely enjoy representing - valuable, easy to demo, and trusted by partners worldwide.
- Competitive compensation and an attractive uncapped bonus structure.
- A clear path for rapid career growth based on your results.
- The opportunity to attend leading industry events in cities such as Rome, Barcelona, and London when you demonstrate strong results.
- A supportive, ambitious Business Development team.
- Flexibility, ownership, and the opportunity to influence our outbound approach.
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