Marketing Director RX

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa.

Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanding geographically, and integrating several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

But our journey is far from complete! In fact, this is just the beginning of a bold new chapter in Alfasigma's history. We are committed to advancing innovation and leveraging our deep expertise to provide better health and a better quality of life for patients and consumers worldwide and expand our reach across diverse markets.

Role Purpose

The Head of Rx Marketing is a core member of the Country Leadership Team and leads a team of Brand Managers responsible for shaping and executing brand and portfolio strategy across a portfolio of mature brands with strong growth potential. This leader drives impactful HCP engagement and trade activation, while leading strategic initiatives to protect, differentiate, and unlock value from established assets.

A key priority is to lead portfolio strategy and lifecycle management, including identification of new sources of growth—whether through repositioning, channel activation, or portfolio expansion via business development (BD). The role partners closely with Sales, Medical, Trade, and Commercial Excellence to ensure focused execution, marketing capability uplift, and long-term portfolio sustainability.

This position requires a strong blend of strategic thinking, people leadership, and commercial instinct—balancing near-term performance with future growth creation in a competitive and evolving market environment.

Key Responsibilities

1. Portfolio Strategy & Lifecycle Management

• Define and lead the commercial strategy for the full Rx portfolio, with a focus on growing mature brands
• Prioritize resource allocation and marketing investments across brands and lifecycle stages
• Identify new growth opportunities through repositioning, adjacent indications, or BD partnerships

2. Legacy Brand Defence & Competitive Response

• Lead cross-functional strategy to defend and differentiate key legacy brands in the face of evolving competition
• Develop integrated specialist, GP, and Trade plans to sustain volume and share
• Monitor market trends and adjust plans to protect long-term brand equity and commercial performance

3. Promotion & Channel Activation

• Oversee omnichannel planning and field force enablement for impactful HCP and pharmacy engagement
• Guide messaging, content, and promotional material development across the portfolio
• Ensure compliance, operational readiness, and campaign impact measurement

4. People Leadership & Capability Building

• Lead and coach a team of Brand Managers, fostering ownership and accountability
• Actively support development plans and capability growth aligned with marketing excellence
• Serve as a role model for local brand planning, insight generation, and collaboration

5. Cross-Functional & LT Contribution

• Actively contribute to the Country Leadership Team and overall business strategy
• Partner with Sales, Medical, Trade, Regulatory, and Commercial Excellence to drive aligned execution
• Lead commercial input into launch planning, lifecycle transitions, and BD evaluations
• Partner with the CHC BUM to ensure integration and synergy of Rx and CHC efforts—especially in shared channels (GPs, pharmacies), messaging coherence, and joint campaigns
• Act as the key local contact for Global Marketing, Global Commercial Excellence and Regional Commercial leadership, ensuring alignment of strategies, sharing insights, and influencing portfolio decisions

6. Performance Management

• Monitor portfolio KPIs (sales, MS%, campaign ROI, profitability) and ensure execution discipline
• Leverage data, CRM, and insights to adjust plans and mitigate risks
• Support budget cycles and contribute to strategic forecasting and business reviews

6. KOLs Management

• Understanding the role of KOLs in Rx marketing
• Ability to build & maintain the business relationships with KOLs

Role Scope

• Develop and execute the brand strategy and commercial roadmap, translating business ambitions into actionable plans that drive sustainable growth.
• Lead lifecycle management of established brands, identifying opportunities for customer activation, competitive differentiation, portfolio expansion, and business development.
• Drive data- and insight-based decision-making to optimize performance, prioritize investments, and identify growth opportunities.
• Partner closely with Sales, Medical, Regulatory, Finance, and other key functions to ensure successful execution and alignment across the organization.
• Lead change initiatives and continuously improve ways of working, ensuring operational excellence and strong field execution.

Who you are

• University degree in Marketing, Business, Pharmacy, Medicine, or Life Sciences; MBA or advanced business education is an advantage.
• 7–10+ years of progressive pharmaceutical marketing experience, with a strong track record of growing mature/legacy Rx brands through lifecycle management, customer activation, and competitive defense.
• Experience in GP and pharmacy channel activation, advertising and media strategy, trade collaboration, and business development or portfolio expansion initiatives.
• Proven people leadership experience, including leading, developing, and coaching marketing teams and Brand Managers or equivalent roles.
• Strong strategic, analytical, and stakeholder management skills, with the ability to influence senior leaders, work effectively across functions and geographies, and communicate fluently in English (additional languages are a plus).

Why Join Alfasigma:

At Alfasigma, we foster a culture where the courage to innovate is key to our success.
We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development.

Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Join Alfasigma and become part of a forward-thinking team dedicated to shaping the future of the pharmaceutical industry.