Director of Marketing
At a glance
Director-level Marketing Leadership role at Heihotels. The Sun Rose - West Hollywood, CA · full-time · $135,000–$145,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set revenue and yield plans for rooms, banquets, catering and rentals, balancing pricing, market mix and direct sales
- Lead sales staff outreach and manage group room commitments on rates, dates and available space
- Build the hotel’s annual business plan, then adjust forecasts and sales plans as market conditions change
- Review competitor data, demand and booking mix to shape group rates and catering sales
- Hire, train and guide staff while overseeing sales reports, budgets and booking pace
What you bring
- You bring at least five years leading sales and marketing for a comparable operation, preferred rather than required
- You can work with Microsoft Word, Excel and Delphi, and handle accounting software, calculations and budget analysis
- You have deep knowledge of sales, revenue management and the hiring, supervision and development of managers
Who this fits
This director role suits someone who can lead a sales team and own hotel revenue plans, forecasts and budgets. A bachelor’s degree is preferred, and the role requires regular movement around the hotel property. The stated salary range is $135,000 to $145,000 annually.
From the employer
About Us
Located on the iconic Sunset Strip, The Sun Rose West Hollywood is a newly rebranded, independent, award-winning hotel and a proud member of Preferred Hotels & Resorts. The property features 149 guest rooms and suites, a signature rooftop poolside restaurant, a full-service spa, and an intimate live music venue. Set on the former House of Blues site, The Sun Rose is writing its next great chapter with a guest experience rooted in design, cultural expression, and a strong sense of place. Delivering an experience that’s magnetic, quietly bold, and unmistakably West Hollywood.Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still send in your information. You may be the perfect candidate for this or for other roles within our organization!
We value U.S. military experience and invite all qualified military candidates to apply.
Compensation
Salary Range: $135,000.00 - $145,000.00 AnnuallyTipped/Service Charge Eligible? NoDiscretionary Performance Bonus Eligible? YesOverview
Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies will include market mix, pricing, status, direct sales, marketing, and public relations. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel.Essential Duties and Responsibilities
Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel.
Recruit, Interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate.
Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement.
Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, marketing budget, lead management system, group booking pace report, star reports and sales meeting minutes.
Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets.
Develop and conduct persuasive verbal sales presentations to prospective clients. Internally promote HEI programs.
Communicate both verbally and in writing to provide clear direction to the staff.
Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions.
Organize and/or attend scheduled sales department, executive committee, and related meetings.
Knowledge of travel industry, current market trends and economic factors.
Ability to access, understand and accurately input information using a moderately complex computer system.
Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel.
Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management.
Professionally represent the hotel in community and industry organizations and events.
Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws.
Comply with attendance rules and be available to work on a regular basis.
Perform any other job-related duties as assigned.
Qualifications and Skills
Bachelor’s degree preferred.
5+ years of sales and marketing leadership in similar sized operation preferred.
Proficiency in Microsoft Word, Excel, and Delphi.
Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations.
Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation.
Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc.
Benefits
HEI Hotels and Resorts is committed to providing a comprehensive benefit program that offers you choices for your physical, mental and financial wellness, creating value in your most important investment - you!
For your physical and mental wellness we offer competitive Medical and Dental programs through Anthem Blue Cross Blue Shield as well as Vision insurance programs through EyeMed. Our Vacation, Sick and Holiday programs are available for you to rejuvenate with time off. HEI also provides pet insurance through the ASPCA. For your financial wellness, HEI provides a wide array of coverage, including Supplemental, Spousal and Child Life insurance as well as Short and Long-Term Disability plans. Our 401(k) Savings Plan with matching funds, and discounts through our 'YouDecide' and Hotel Room Discount programs provide additional incentives for choosing HEI as the employer of your future. Specific details and eligibility of these programs vary by location and employment status.
HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.
Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance and the California Fair Chance Act.Not this one either?
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