Social Media Specialist
At a glance
Mid-level Social Media role at Air Apps. San Francisco · full-time · $55,000–$60,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan, write and publish social posts for Instagram, TikTok, LinkedIn and other channels
- Keep company and product-page calendars moving, and add comments that prompt conversation
- Watch follower responses and reply to support community engagement
- Coordinate posts with marketing, product and design teams around launches, hiring and other initiatives
- Review engagement results and social trends to refine what you publish
What you bring
- You have around one to three years in social media, digital writing or online community work
- You can write clear, concise social copy and have managed more than one page or brand account
- You know the practices of major social platforms, including Instagram, TikTok or LinkedIn
- Fluent English is required; Portuguese is an added advantage
Who this fits
This mid-level role suits someone who can manage social content and community interactions while coordinating with other teams. It is full-time and based on-site in San Francisco. Applicants must provide social work samples showing their own contribution; professional samples should come from the past year. The employer states that AI assistance in application materials, assessments or interviews leads to disqualification.
From the employer
About Us
At Air Apps, we're on a mission to empower people through beautifully designed, powerful mobile applications. With over 100 million downloads and a portfolio of top-ranked productivity and utility apps, we blend creativity, data, and engineering to shape the future of mobile technology. As a passionate, fast-moving team headquartered in Lisbon, we foster a culture that champions innovation, ownership, and purpose.
Join us as we build tools that help millions stay productive, connected, and inspired—every single day.
About the Role
We’re looking for a creative and detail-oriented Social Media Specialist to join our San Fracisco-based team on a full-time basis. In this role, you will be responsible for writing and publishing engaging content across our social media channels, helping us build community and brand awareness across our company and product pages.
You’ll collaborate with Marketing, Product, and Design teams to create posts that spark engagement, build movement around our brand, and keep our followers informed and inspired.
Responsibilities
Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.
Manage posting schedules for both company and product-specific pages.
Create meaningful and relevant comments to drive conversations and visibility.
Support community engagement by monitoring and responding to follower interactions.Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).
Track performance and engagement metrics to continuously improve content strategy.
Stay current with social media trends, language, and best practices to ensure relevance and creativity.
Requirements
Around 1–3 years of experience in social media management, digital content writing, or online community engagement.
Strong writing skills with the ability to craft clear, concise, and engaging social copy.
Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.
Experience managing multiple pages or brand accounts.
Proactive mindset with strong attention to detail and organizational skills.
Comfortable collaborating across teams in a fast-paced environment.
Fluent in English (Portuguese is a plus).
What benefits are we offering?
Apple hardware ecosystem for work.
Annual Bonus.
Medical Insurance (including vision & dental).
Disability insurance - short and long-term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget
Free meals at the hub
Gym membership
Application: Submission of Social Media Work Samples
As part of our evaluation process, we ask candidates to share social media accounts that best represent their work, either by attaching the links or through CV:
This can be a personal or professional Instagram or TikTok account (private or hobby related)
Professional accounts should reflect work completed within the past 12 months and clearly show your individual contribution.
Diversity & Inclusion
At Air Apps, we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives. We celebrate diversity in all its forms and believe that varied voices and experiences make us stronger.
Application Disclaimer
At Air Apps, we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI-generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
Important Notice
Air Apps does not partner with nor is represented by any recruiting agencies, staffing firms, or third-party recruiters in connection with our hiring efforts. All legitimate communication regarding Air Apps opportunities will come exclusively from an official @airapps.com email address. Additionally, all open positions are published only through our official careers platform, Ashby.
If you are contacted by anyone claiming to represent Air Apps from a different email domain, through a recruiting agency, or via a job posting source other than Ashby, please exercise caution. We do not accept unsolicited candidate submissions from agencies, and any such submissions will not be considered.
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