Product Marketing & Customer Propositions, Principal
At a glance
Senior Product Marketing role at AIA. Kuala Lumpur · full-time.
Pay not stated Product Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape new and existing Takaful offerings from opportunity review and proposition design through approvals, launch and performance checks
- Bring healthcare, distribution, marketing, operations, technology, Shariah and actuarial teams together to deliver product changes
- Create customer propositions for different segments, using partners and ecosystems to improve customer value and experience
- Build marketing, sales and training programmes that help distribution teams drive adoption, growth and cross-sell
- Guide team members, share knowledge and keep product work aligned with regulatory rules and internal policies
What you bring
- A bachelor's degree in actuarial science, marketing, business administration, Islamic finance or a related area
- Eight to ten years in product development, proposition management, marketing, customer management or insurance and Takaful
- Working knowledge of Shariah principles and guidelines, plus a strong grasp of Takaful products and customer segments
Who this fits
This senior role suits someone who can lead product and proposition work while coordinating delivery across multiple functions. You’ll also guide teammates and support their development.
From the employer
Build a healthier and more sustainable future for everyone.
At AIA, your skills, perspective and ideas can contribute to our Purpose of helping millions of people live Healthier, Longer, Better Lives. Across our diverse markets, you will take on meaningful challenges, collaborate with talented colleagues and help turn ideas into positive outcomes for our customers and communities.
Join us to shape what comes next, grow through new experiences and extend your impact across Asia.
About the Role
Lead the development and delivery of customer-centric Takaful products, propositions and ecosystem partnerships to drive business growth, enhance customer value, and support distribution activation while ensuring regulatory and Shariah compliance.
Roles and Responsibilities:
Product Development
- Lead the development and enhancement of new and existing Takaful products and solutions, including opportunity assessment, proposition development, management and Shariah approval, system development, implementation, launch, and post-launch performance tracking.
- Coordinate cross-functional delivery by working closely with Healthcare, Distribution, Marketing, Operations, Technology, Shariah, Actuarial and other functions to implement the takaful solutions.
Customer Proposition & Ecosystem
- Develop and implement customer propositions that meet evolving customer needs across different target segments, while working with strategic partners or ecosystem to enhance customer value, improve customer experiences and support business growth.
Customer & Distribution Activation
- Collaborate with other marketing team to develop activation programmes, communication, sales and training initiatives to support proposition adoption and business growth as well as up-sell / cross-sell opportunities.
Leadership & Governance
- Provide guidance and support to team members while contributing to capability building, knowledge sharing and continuous improvement within the team.
- Ensuring adherence with regulatory requirements, internal policies and guidelines.
Minimum Job Requirements:
- Education - A bachelor's degree in actuarial science, marketing, business administration, Islamic finance or a related discipline.
- Experience – 8 to10 years of relevant experience in product development, proposition management, marketing, customer management or insurance/takaful.
- Takaful Knowledge - Familiarity with Shariah guidelines, principles, values with strong understanding of Takaful products and market segment.
- Others - Strong stakeholder management, project management and communication skills.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
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