Head of Growth/Organic - Letaido

Letaido is an AI teammate for marketing teams. Not a chatbot: an agent with its own workspace that does the work. It pulls the data, builds the tool, ships the page, and keeps it running. It's built inside Ahrefs, so it runs on fifteen years of crawl data and the index behind one of the most-used SEO tools in the world.

We need the person who makes people find it.

The job

Search is splitting in two. People still Google, and more and more they ask ChatGPT, Perplexity or Gemini which tool to use. You'll own both, from zero, for a product whose users are marketers who can smell a weak claim.

You'll be the first person accountable for Letaido's organic growth. No playbook, no agency, no inherited channel. Just a new domain, the best SEO dataset there is, and a product that can build half your tooling for you.

What you'll actually do

• Grow letaido from a standing start. Site architecture, indexation, internal linking, the content plan, and the first hundred pieces. Early on, you write most of them.
• Get Letaido cited by AI assistants. Work out what moves citations and what's just fashionable to claim. You'll measure it with Ahrefs Brand Radar, which almost nobody else in this job has.
• Publish what the product builds. The best marketing for an agent that builds things is the things it built.
• Run experiments past search where they earn it: programmatic pages, free tools, newsletter, partnerships, community, paid.
• Instrument everything and say plainly what isn't working.
• Hire the team once you've proved the channel.

You're probably right for this if

• You've grown a site's organic traffic yourself, and can name the domain. A side project, an early startup, an affiliate site you built at night: all count. We'd rather see the graph than a job title.
• You do the work. You write, you fix the template, you argue with the engineer about the canonical tags.
• Your technical SEO goes beyond tool names. You can explain the decision, not just the audit.
• You think in experiments. You've shipped growth bets beyond content and killed the ones that didn't work.
• You have a view on AI search that you could defend with evidence, not a newsletter post.
• You'd rather own a number than manage a process.

You don't need a following, a conference talk or a course. Some of the best SEOs we know have none of those. If your work has spoken for itself so far, that's the profile we want.

Good to have

• Marketed to practitioners: developers, marketers, SEOs.
• Built with LLMs or agents enough to know where they're genuinely useful.
• Product-led growth: free tools, programmatic SEO, localisation, activation.
• Hired writers or editors.

How we hire

We'll look up the domains you tell us about in Ahrefs. It's the honest way to hire for this role, and it means a quiet track record counts as much as a loud one. Ranges are fine; just be accurate.

Where and how

On-site in Palo Alto (CA) or Cambridge (MA). US right to work required. Reporting directly to the Head of Letaido: one conversation between an idea and a decision.

What we offer

• A channel that's yours to build and run your way
• The data and tooling of a fifteen-year-old SEO company behind an early-stage product
• Daily use of what you're marketing, and a direct line to the people building it
• Bootstrapped and profitable for fifteen years: no investor timeline
• Annual company retreat (usually skiing), learning and conference budget, a proper office, and lunch on us

Ahrefs does not engage with agencies or third party recruitment solutions for the roles we hire for. If at any point we need help, we'll let you know!