Sr. Manager Marketing Operations
At a glance
Senior Marketing Operations role at adidas. Mexico City.
Pay not stated Marketing Operations salary
growthroles summary, based on the employer's posting.
What you'll do
- Run the country’s end-to-end go-to-market process and build local calendars that align with regional plans
- Keep marketing teams on track for milestones, deliverables and handovers across country and regional calendars
- Coordinate range planning handoffs to sales, meeting preparation, product samples and showroom setup
- Deliver seasonal sales materials on schedule and support pricing, margin analysis and article data accuracy
- Lead the marketing operations team, allocate resources and work with planning and purchasing on forecasts and launches
What you bring
- You have five to seven years of relevant experience
- You hold a bachelor’s degree in a related area such as marketing, business or engineering
- You bring advanced Microsoft Office skills and fluent written and spoken English
- You have the required management background for the team type: up to two years for experts, or at least three for admin or technical support
Who this fits
This senior role suits someone with marketing operations experience who can coordinate processes across marketing, sales, planning, purchasing and other functions. It includes leading a team, with management experience requirements that vary by team type.
From the employer
Purpose & Overall Relevance for the Organization:
Lead the implementation of LAM E2E GTM process within the country to support the growth of adidas by providing infrastructure, mindset and capabilities to ensure optimized marketing planning & process mgmt.
Key Responsibilities:
- Leads the implementation of E2E GTM Process within the country.
- Creates Local E2E Calendar and efficient processes, following LAM GTM Calendars.
- Ensures awareness and adherence of marketing teams towards milestones, deliverables and handover dates across all LAM & Country Calendars. Guarantee compliance.
- Supports the Range Planning process, from Country input to hand over to sales, ensuring all efficiency KPI’s and timelines are achieved
- Drives operational alignment of all adidas marketing functions, ensuring the strategic alignment among both brands
- Supports local meeting preparations, from kick-offs to pre-sales with both internal customers and external vendors.
- Leads sample coordination process (prior, during and after sell-in), organizing sample arrival tracking and ensuring efficient inventory tracking.
- Drives flawless showroom set up process following LAM guidance
- Manage the on-time delivery of all seasonal marketing sell-in materials. (i.e Ecatalogue)
- Supports BU’s in Pricing and margin analysis process
- Ensures article master data accuracy and consistency between systems: RMA/SAP/sysphera. Master data checks in RMA / SAP / Sysphera
- Leads Marketing Operations Team: Article Master Data and Go To Market Process Management and to ensure resource allocation.
- Build strong collaboration with Demand planning and Purchasing departments to support the Forecasting process and ensure optimal product launches
- Supports the brand director on implementation of Regional change projects and management of local change projects
Key Relationships:
- Country BU
- Country Brand activation team
- Country DP / Availability manager
- Country sales coordination manager
- Market Marketing Operations
- Finance / IT
Knowledge Skills and Abilities:
- Strong organization, planning and communication skills
- Strong problem solving and results oriented skills
- Strong interpersonal skills (e.g., relationship management, facilitation) and deep cross functional process knowledge
- Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
- Advance MS Office Suite skills (Microsoft Excel, Access, Power Point, Word y Outlook)
- Fluent in English (writing and verbal).
Requisite Education and Experience / Minimum Qualifications:
- 5-7 years
- As manager of Experts 0 – 2 years management experience required
- As manager of Admin / Tech Support minimum of 3 years management experience required
- Bachelors in related field required such as marketing, business or engineering (commercial or industrial)
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