Marketing Operations Specialist
At a glance
Mid-level Marketing Operations role at Rockwellautomation. Mexico City · full-time.
Pay not stated Marketing Operations Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Configure and maintain LeanData opportunity routing, including logic changes, exceptions, rerouting, and service-level checks
- Keep Early Stage Opportunity records moving through Salesforce workflows with accurate ownership and data
- Investigate routing failures, reprocess stuck records, and work with your team and LeanData support on fixes
- Test routing updates, confirm results after release, and document changes for regional specialists and partners
- Maintain operating guides for recurring routing issues and respond as the first contact for operational questions
What you bring
- Hands-on Salesforce experience covering opportunities, workflows, and data management
- Practical LeanData experience is required for this role
- You have worked with opportunity processes, not just lead management
- Experience with Full Circle or another attribution tool, plus a RevOps, Sales Ops, or GTM systems background
Who this fits
This is a hands-on individual contributor role for someone who can turn routing needs into system logic and lasting workflow fixes. The role is based in Mexico City and follows a hybrid schedule, with office attendance expected on Mondays, Tuesdays, and Thursdays.
From the employer
Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale, and focus on clean water and green mobility - our people are energized problem solvers that take pride in how the work we do changes the world for the better.
We welcome all makers, forward thinkers, and problem solvers who are looking for a place to do their best work. And if that’s you we would love to have you join us!
Job Description
Marketing Operations Specialist
Location: Mexico City
Modality: Hybrid
You will report to: Global Marketing Manager
TheMarketing Operations Specialist owns the daily execution and stability of opportunity routing and operational processes supporting Pre‑Pipeline and distributor-led opportunity flows. You will implement routing changes, Service level agreement monitoring, exception handling, and record reprocessing with global governance.
You will lead and improve the systems and workflows behind Early Stage Opportunities (ESOs), ensuring accurate routing, proper ownership understanding, and seamless opportunity progression across systems.
Main Responsibilities
Routing Execution & Operational Stability
- Implement and maintain LeanData routing for opportunities with care for global standards
- Manage LeanData logic (matching, routing, ownership understanding)
- Implement routing updates, manage exceptions and re-routing, and ensure Service level agreement behavior functions as intended
- Monitor routing health, investigate failures, and coordinate resolution with your team and LeanData support
Opportunity & Workflow Management
- Support Salesforce opportunity workflows
- Ensure ESO (Early Stage Opportunities) creation and progression flows correctly
- Maintain data quality and system governance across opportunity processes
- Support attribution and reporting (e.g., Full Circle)
Operational Work (Hands-on)
- Perform record reprocessing and operational remediation for stuck or failed records
- Maintain runbooks for recurring issues and standard operating procedures for routing operations
Test & Release Support
- Support testing/UAT for routing-related changes and validate outcomes post-deployment
- Document routing behavior changes and communicate impact to regional SMEs and partners
Team member Support
- Be the first operational contact for routing issues and questions
- Partner with regional SMEs to understand recurring friction points and improve operational clarity
Success Measures (Examples)
- Reduced routing defects and faster time-to-resolution
- Lower backlog of reprocessing / stuck records
- Service level agreement behavior and fewer escalations from regions
- Data quality and accurate opportunity routing
- Predictable and scalable process execution
Qualifications
Must-Have Profile
- Salesforce hands-on experience (opportunities, workflows, data management)
- LeanData experience (required)
- Experience working with opportunity processes (not only lead management)
- Experience with Full Circle or attribution tools
- Background in RevOps, Sales Ops, or GTM systems
Ideal Profile & Role Expectations
- Operate as a hands-on Individual Contributor, with ownership of systems
- Complex routing and workflow issues and implement sustainable fixes
- Capability to translate our needs into system logic and automation
- Comfortable working in with global your team
- Focus on process standardization, scalability, and continuous improvement
Benefits:
Once your recruiter contact you, you will let you know about the benefits that we have , such as: medical major medical insurance, food vouchers and others.
At Rockwell Automation, we believe that a diverse and inclusive workforce is important to our success. We are committed to creating an environment where everyone feels valued to contribute their unique perspectives and skills. We are dedicated to promoting a culture of inclusion where all employees have equal opportunities to grow. We promote, collaboration, and mutual respect. We also provide ongoing development opportunities to help our employees grow and succeed
Rockwell Automation’s hybrid policy aligns that employees are expected to work at a Rockwell location at least Mondays, Tuesdays, and Thursdays unless they have a business obligation out of the office.
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