Specialist, Brand Activation & Consumer Experience (Made For You)

adidas adidas-group.com Open · verified Sep 21, 2026

Hanoi Mid-level Brand Marketing

At a glance

Mid-level Brand Marketing role at adidas. Hanoi.

Pay not stated Brand Marketing salary

RoleBrand Marketing

SeniorityMid-level

LocationHanoi

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run daily Made For You customization work in the flagship store and create personalized consumer experiences
Support workshops and creative sessions involving shoe painting, product personalization and seasonal concepts
Develop artwork and creative ideas for product launches, campaigns and Vietnamese cultural moments
Help plan in-store activations, consumer engagement activities and flagship store events
Coordinate logistics with store teams, vendors, artists, creators and community partners for smooth delivery

What you bring

Bring strong creativity, design interest and enthusiasm for customization and consumer experiences
Understand adidas products, sports and sneaker culture, with strong coordination and communication abilities
Work carefully in a fast-moving retail setting while balancing creative work with reliable operations
Communicate fluently in Vietnamese and effectively in English
Have a bachelor's degree preferred and two to three years in activation, events, experiential, retail or consumer marketing

Who this fits

This role suits someone who enjoys hands-on retail experiences, creative projects and direct consumer interaction. You’ll work from the flagship store in Hanoi and connect adidas with Vietnamese communities. The role involves collaboration with retail teams, brand marketing, vendors, artists, creators and other external partners.

From the employer

Made For You Customization Experience

Manage day-to-day Made For You customization activities within the flagship store.
Deliver engaging and personalized product customization experiences for consumers.
Support customization workshops and creative sessions, including activities such as shoe painting, product personalization and seasonal customization concepts.
Develop creative ideas and artwork aligned with key product launches, brand campaigns and local cultural moments.
Ensure customization materials, tools and inventory are well managed and maintained.
Work closely with store teams to promote the Made For You offering and encourage consumer participation.

Brand Activations & Consumer Experiences

Support the planning and execution of in-store activations and consumer engagement activities.
Bring global and local adidas campaigns to life through engaging retail experiences.
Assist in creating interactive experiences that encourage consumers to participate, create and share.
Coordinate activation logistics and ensure smooth execution of all activities.
Identify opportunities to create locally relevant experiences that connect adidas with Vietnamese consumers.

Events & Community Engagement

Support the organization and execution of flagship store events, workshops and community activities.
Assist with product launches, customization events, creator collaborations and cultural moments.
Work with internal and external partners to ensure events are delivered professionally and safely.
Help create experiences that strengthen connections between adidas and local consumer communities.

Key Relationships

Internal

Retail Store Operations
Brand Marketing
Visual Merchandising
Training
Operations

External

Event vendors
Creative partners
Artists and creators
Community partners

Knowledge, Skills and Abilities

Strong creativity and passion for design, customization and consumer experiences.
Good understanding of adidas products, sports and sneaker culture.
Strong organizational and project coordination skills.
Ability to work in a fast-paced retail environment.
Strong interpersonal and communication skills.
Customer-focused mindset with attention to detail.
Ability to balance creativity with operational excellence.
Fluent Vietnamese and good English communication skills.

Qualifications

Bachelor's degree preferred.
2-3 years of experience in one or more of the following areas:
- Brand activation
- Events management
- Experiential marketing
- Retail marketing
- Consumer engagement
- Creative/art-related projects
Candidates with backgrounds in art, design, creative industries or event organization are highly preferred.
Experience working directly with consumers in retail, fashion, sports or lifestyle brands is an advantage.