AM-Sales Training / Sales Trainer
At a glance
Mid-level Revenue & Sales Operations role at adidas. Gurgaon.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build seasonal product lessons for wholesale customers and channel sales teams using global and regional materials
- Run product and commercial sessions for wholesale groups, distributors and key accounts, then reinforce partner adoption
- Prepare field sellers and partner trainers through Train-the-Trainer sessions and practical coaching tools
- Track learning activity and outcomes in Atticus, AREA and dashboards covering sell-in, product sell-throughs and adoption
- Share training needs and results with market teams while suggesting steps to improve partner performance
What you bring
- At least four to six years in training, alongside roughly ten years of total work experience including sales or operations
- Experience with wholesale or distributor operations, with apparel, fashion, shoes or wholesale distribution exposure preferred
- A graduate qualification, relevant certifications and preferably formal study in Training and Development
- Working ability in Word, Outlook, Excel, PowerPoint, Atticus, AREA and basic dashboarding
- Fluency in English plus applicable local languages, with readiness for travel and partner-site visits
Who this fits
This role suits a training professional who can translate product and commercial information for wholesale, distributor and key-account audiences. You should be comfortable facilitating sessions, coaching partner trainers and using data to assess learning impact. The role is based in Gurgaon, India, and includes travel to partner sites.
From the employer
Purpose & Overall Relevance for the Organization
Purpose & overall relevance Support India net sales and business objectives by creating engaging, business‑aligned learning solutions for wholesale and key‑account teams. Drive capability building across distribution channel, partners and internal commercial teams to improve sell‑in, product knowledge, service standards and execution in the wholesale channel.
Key Responsibilities
Functional
- Develop local seasonal product learning content aligned to global and EM toolkits, tailored for wholesale customers, distribution and channel sales teams.
- Deliver seasonal product and commercial learning sessions to wholesale teams, distributor salesforces and key accounts; drive adoption and implementation at partner level.
- Conduct Train‑the‑Trainer (TTT) for field sales team and wholesale partner trainers
- Create engagement initiatives and adopt market best practices to upskill distributor sales teams, wholesale account managers and sales leads.
- Drive engagement on learning platforms (Atticus) and digital learning platform (AREA) focused on wholesale channel adoption.
- Usage of digital training recording and measurement tools to track training effectiveness
- Foster a culture of on‑the‑job and partner‑floor learning by equipping In-store Trainers and area managers with toolkits and coaching techniques.
- Monitor and support market‑led programs, on-boarding new partners and channel events with the India Sales Academy lead.
- Apply blended learning methodologies to maximize training reach and commercial impact.
- Use qualitative and quantitative methods and established tracking systems to evaluate training effectiveness for wholesale channels.
- Create and maintain training measurement dashboards and reporting mechanisms focused on wholesale KPIs (sell‑in, product sell throughs, training adoption).
- Report training needs, engagement, delivery and outcomes to market teams; recommend interventions for partner performance improvement.
Key Relationships
- Sales Academy
- Wholesale / Distributor Management team
- Key Accounts & Regional Sales Leads
- MBC Ops & Merchandising (for product alignment)
- OMNI/BU teams (for channel strategy)
Knowledge, Skills and Abilities
- Business acumen with understanding of wholesale and distributor dynamics
- Content development and instructional design for B2B/partner audiences
- Program delivery, facilitation and Train‑the‑Trainer skills
- Strong stakeholder engagement and partner enablement capability
- Proficiency in Word, Outlook, Excel and PowerPoint; comfortable with learning platforms (Atticus/AREA) and basic dashboarding
- Fluency in English and relevant local languages for partner interactions
- Good numeracy, literacy, verbal and written communication skills
- Willingness for travel and partner site visits
Requisite Education and Experience / Minimum Qualifications:
- Functional: 4–6 years training experience with overall 10 years’ work experience (may include sales/operations), ideally with direct consumer selling or partner enablement focus
- Industry: experience in apparel/fashion/shoes, or wholesale distribution preferred
- Exposure: wholesale sales, distributor management, key‑account management, marketing or trade marketing
- Graduate with relevant certifications; qualification in Training & Development preferred
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