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growthroles

Fractional Marketing Lead (Consultant)

Adaptive Teams adaptiveteams.co Open
Manila Senior General Marketing

At a glance

Senior General Marketing role at Adaptive Teams. Manila.

Pay not stated Marketing Lead salary

RoleGeneral Marketing
SenioritySenior
LocationManila
PostedOct 27, 2026
Role brief

growthroles summary, based on the employer's posting.

What you'll do

  • Set marketing direction around business growth, then connect paid ads, SEO, cold email and social into one plan
  • Find weak spots and opportunities across channels, then rank initiatives by likely impact, data and available resources
  • Keep positioning, messaging and campaigns consistent across channels and the brand experience
  • Set KPIs and reporting so teams can see what is working and what needs to change
  • Guide existing teams and specialists as they turn the strategy into execution

What you bring

  • You have led marketing strategy and can point to measurable business growth
  • You understand paid acquisition, SEO, email and social, and how to join them into a customer journey
  • You use data to spot opportunities, choose priorities and guide execution
  • You communicate well with stakeholders and can question assumptions while keeping teams focused on results

Who this fits

This fractional consulting role suits a senior marketer who can shape strategy and guide delivery without starting from scratch. It is fully remote for someone in the Philippines or region, with direct work alongside the owner.

From the employer

We've already got the pieces in motion: paid ads, SEO, cold email, social, and more. Now we need a marketing brain who can bring it all together, set the direction, and turn individual channels into one cohesive growth strategy.

We're looking for a Fractional Marketing Lead who sees the big picture, knows what moves the needle, and can help us get more out of what we've already built. Less starting from scratch. More making the whole machine work smarter.

About the Company:
A leading provider of Amazon growth services. They help brands optimize advertising, improve product visibility, and develop e-commerce strategies that drive measurable results. As the company grows, we’re looking for someone who can work directly with the owner, and serve as a trusted partner in supporting high-impact projects that accelerate client success.

Location: Philippines/Region - Fully Remote

Your Mission: Day to Day Responsibilities

  • Define and own the overarching marketing strategy, aligned with business growth goals.

  • Connect paid ads, SEO, cold email, social, and other channels into a cohesive plan.

  • Identify gaps, opportunities, and underperforming channels across the marketing mix.

  • Prioritize initiatives based on impact, data, and available resources.

  • Align messaging, positioning, and campaigns across channels for a consistent brand experience.

  • Establish clear KPIs and reporting to measure what's working and what needs to change.

  • Collaborate with existing teams and specialists to turn strategy into execution.

Your Toolbox: Skills to be Successful

  • Proven experience leading marketing strategy and driving measurable business growth.

  • A strong understanding of multi-channel marketing, including paid acquisition, SEO, email, and social.

  • The ability to connect channels into a unified customer journey and growth plan.

  • A data-driven mindset with a knack for spotting opportunities and prioritizing what matters.

  • Strong strategic thinking paired with the ability to guide execution.

  • Excellent communication and stakeholder management skills.

  • The confidence to challenge assumptions, simplify complexity, and focus teams on results.

Your Perks: What's in it for you

  • A fractional consulting engagement with meaningful strategic influence.

  • An existing marketing foundation to optimize, connect, and scale — no blank slate required.

  • The opportunity to shape the direction of a growing business.

  • Room to bring fresh thinking, challenge the status quo, and make a measurable impact.

Why Adaptive Teams?
At Adaptive Teams, we don’t just fill positions – we create pathways to success. Whether you’re a seasoned pro or just starting out, we’re here to help you grow, innovate, and make an impact. If you’re looking for exciting opportunities and, a team that’s as passionate as you are, this is the place to be.

What to Expect from Our Application Process?
Once you apply, you’ll receive an email guiding you through the next steps, including an assessment tailored to the role.

After that, we’ll ask you a few brief questions about your experiences and work style—this is your opportunity to showcase what makes you unique and how you approach challenges. Be sure to check your inbox (and your spam folder, just in case) for further instructions.

We understand your time is valuable, so we strive to keep the assessments under 45 minutes whenever possible, though some roles may require a slightly longer time investment.

Once selected, you’ll have the chance to schedule an interview with our team. We aim to make the process as smooth and transparent as possible, so you’ll always know where you stand.

Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

General Marketing

Find me work

By the team behind growthroles.

Find me work
Opportunity

General Marketing work from LinkedIn, X, Reddit and Upwork, in one list.

Each morning you get everything that fits, strongest first.

Find me work

By the team behind growthroles.