APAC Consumer & Marketing Insights Lead - FMCG (G100)
At a glance
Senior General Marketing role at NielsenIQ. Manila · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the APAC growth plan and revenue approach for major FMCG clients, choosing priority opportunities and solution combinations
- Create regional go-to-market plans aimed at decision-makers in client headquarters and lead strategic proposals and multi-market RFPs
- Expand existing accounts by connecting CMI with Analytics & Advisory, Innovation, RMS, and Qualitative offerings
- Shape product direction with global teams, then drive solution launch and uptake across priority markets and clients
- Connect Sales, Product, Delivery, and Client Success while sharing revenue results, risks, opportunities, and growth plans
What you bring
- At least ten years working in the insights industry, including required agency-side experience
- Deep expertise in FMCG consumer research across APAC
- Ability to uncover client needs and match them to a distinctive solution portfolio
- Strong communication across cultures, with initiative and the ability to work collaboratively through rapid change
Who this fits
You’ll suit a senior commercial insights leader who can build executive client relationships, turn needs into solutions, and grow multi-market FMCG accounts. The role is based in Manila with a hybrid arrangement and calls for agency experience, APAC expertise, and cross-functional influence.
From the employer
About the Role
The APAC CMI G100 Lead is a strategic commercial leadership role responsible for driving growth, solution adoption, and revenue acceleration across NIQ's largest Global 100 FMCG clients in the Asia Pacific region. This role owns the Consumer & Marketing Insights (CMI) growth agenda, leading go-to-market strategies, key client engagements, regional business planning, and cross-functional collaboration to maximize commercial impact.
The successful candidate will serve as a trusted advisor to regional and global client stakeholders while partnering closely with Product, Sales, Analytics, Innovation, RMS, and Delivery teams to deliver sustainable business growth and strengthen NIQ's market leadership position across APAC.
Key Responsibilities
Commercial Leadership
- Own the APAC CMI business plan and revenue growth strategy for G100 FMCG clients.
- Identify and prioritize high-value client opportunities and define the optimal solution portfolio.
- Build and execute regional go-to-market strategies targeting key client decision-makers and global/regional headquarters.
Business Development
- Lead strategic client engagements, major proposals, and multi-market RFPs.
- Drive cross-sell and upsell opportunities across CMI, Analytics & Advisory, Innovation, RMS, and Qualitative solutions.
- Develop senior client relationships that translate into sustainable revenue growth and market expansion.
Market & Product Leadership
- Partner with Global Product teams to influence product strategy and ensure APAC market needs are represented.
- Lead solution commercialization and adoption across priority clients and markets.
- Provide competitive intelligence and market insights to strengthen commercial effectiveness.
Collaboration & Influence
- Act as the regional connector across Sales, Product, Delivery, and Client Success teams.
- Build a high-performing G100 community that promotes best practice sharing, capability building, and execution excellence.
- Ensure visibility of revenue performance, opportunities, risks, and growth plans across stakeholders.
- Minimum 10+ years of experience in the insights industry.
- Agency side experience is a must. Client-side experience is a plus
- High level of energy, motivation, drive, enthusiasm, initiative, commitment, professionalism.
- Ability to capture client needs effectively and translate it to the unique NIQ solution portfolio
- Able to effectively communicate in a cross-cultural environment
- Expert in FMCG consumer research in APAC
- Collaborative mindset, entrepreneurial spirit, ability to work in a fast changing environment and engage with client stakeholders are key
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee-Assistance-Program (EAP)
NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/
About NIQ
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.
For more information, visit NIQ.com
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Our commitment to Diversity, Equity, and Inclusion
At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion
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