Social Media Specialist - Aliée Istanbul
At a glance
Mid-level Social Media role at AccorHotel. Istanbul · full-time.
Pay not stated Social Media salary
growthroles summary, based on the employer's posting.
What you'll do
- Build social plans around Aliée Istanbul’s brand and marketing goals, then run the daily publishing work
- Map monthly content with Marketing & Communications and create posts, Stories, Reels and short videos
- Film hotel dining, events, facilities and guest experiences on site, coordinating shoots and influencer visits
- Reply to audience messages and comments, keeping interactions timely and professional
- Track reach, engagement, follower changes and campaign results, then recommend content improvements
What you bring
- At least three years managing social media, preferably for luxury hospitality, lifestyle or premium consumer brands
- A degree in marketing, communications, public relations, media or a related subject
- Hands-on Instagram content experience, including Reels, Stories and short-form video, plus basic photography and videography skills
- Strong written and spoken English and Turkish, with proficiency in content editing tools
Who this fits
This role suits a mid-career social media specialist who can create on-site visual content and manage several projects to deadline. The position is based on site in Istanbul.
From the employer
Aliée Istanbul is a distinctive luxury lifestyle destination that brings together exceptional hospitality, refined experiences, and personalized service. As part of Tersane Istanbul, Aliée continues to redefine luxury hospitality through its unique approach to guest experiences, operational excellence, and a strong commitment to the highest service standards.
As part of our continued growth, we are looking for a dynamic, guest-oriented, and proactive professional to join our team as a "Social Media Specialist".
Develop and implement social media strategies aligned with Aliée Istanbul’s brand identity, positioning, and marketing objectives.
Manage daily social media operations
Plan, prepare, and manage monthly social media content calendars in coordination with the Marketing & Communications team.
Create engaging and visually appealing digital content, including posts, stories, reels, short-form videos, and other multimedia formats.
Capture and produce on-site content showcasing the hotel's lifestyle, dining concepts, events, experiences, facilities, and unique offerings.
Collaborate with internal departments to identify storytelling opportunities and ensure timely communication of hotel activities, campaigns, and special events.
Coordinate photo and video shoots, influencer visits, brand collaborations, and external creative agencies when required.
Ensure all social media content complies with brand guidelines, tone of voice, and visual identity standards.
Monitor social media trends, digital innovations, competitor activities, and industry best practices to identify new opportunities.
Manage community engagement by responding to comments, messages, and online interactions in a timely and professional manner.
Monitor social media performance and prepare regular reports covering reach, engagement, follower growth, and campaign effectiveness.
Analyze performance metrics and provide recommendations to continuously improve content quality and social media performance.
Support digital marketing campaigns, seasonal promotions, partnerships, and special projects.
Maintain a consistent and premium brand image across all digital communication channels.
Bachelor's degree in Marketing, Communications, Public Relations, Media, or a related field.
Minimum 3 years of experience in social media management, preferably within the luxury hospitality, lifestyle, or premium consumer brands sector.
Strong knowledge of social media platforms, digital communication trends, and content management tools.
Proven experience in creating engaging social media content, particularly Instagram Reels, Stories, and short-form videos.
Basic to intermediate photography and videography skills, with the ability to create on-site content.
Proficiency in content editing tools
Strong written and verbal communication skills in English and Turkish.
Excellent storytelling, copywriting, and visual communication skills.
Strong organizational skills, creativity, and attention to detail.
Ability to manage multiple projects, meet deadlines, and work in a dynamic hospitality environment.
A strong understanding of luxury branding, lifestyle trends, and digital audience engagement.
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