Senior Product Marketing Manager - Core Products
Abnormal Open · verified Jul 30, 2026 Senior Product Marketing role at Abnormal. Remote, USA · $153,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Craft messaging and positioning that sets the products apart
- Take product lines to market through launches spanning press, digital, and sales enablement
- Build demand and pipeline with acquisition and upsell messaging across the buyer journey
- Keep collateral, thought leadership, presentations, videos and blogs current
- Run customer research and speak externally as an AI-native security expert
What you bring
- Five years at a B2B SaaS cybersecurity company, at least three of them in product marketing
- Writing samples aimed at cybersecurity buyers
- A track record running launches in fast-moving environments
- Knack for making complex technical ideas clear to buyers
- Ability to work independently and sway stakeholders at every level
Who this fits
This suits a seasoned product marketer who knows cybersecurity and can turn technical detail into buyer-ready stories. You'll thrive if you enjoy customer research, sales enablement, and public speaking. The role is remote within the USA.
From the employer
About the Role
Abnormal AI is seeking a senior product marketing manager with cybersecurity expertise to join our Product Marketing team. Product Marketing helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way to both the market and internal partners. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The senior PMM will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovative launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on AI-native security.
What you will do
- Create compelling, differentiated messaging and positioning.
- Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
- Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey.
- Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
- Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey.
- Conduct customer research to understand needs and requirements.
- Enable our sales teams and channel partners on the joint solution and the value proposition.
- Be a speaker externally.
Must Haves
- 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
- Written samples of external-facing content for cybersecurity buyers.
- Experience running product launches in a high velocity environment.
- Strong technical curiosity with past examples of explaining complex technical concepts to buyers.
- Excellent written and verbal communication skills.
- Strategic thinker who is able to get to work quickly and execute independently.
- Ability to effectively influence both internal and external stakeholders across all levels of the organization.
- Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
- A passion for Abnormal's mission and the success of our customers, partners, and community
Nice to Have
- Enjoys public speaking and evangelizing cybersecurity topics
- Experience with defining GTM strategies at growth-phase cybersecurity companies.
Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.
AI and our hiring process
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and identify areas for the interviewer to explore. They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person.
Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.