Brand Manager Gastroenterology
At a glance
Manager-level Brand Marketing role at AbbVie. Riga · full-time · €38,500–€74,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape the gastroenterology brand’s sales and marketing approach, using stakeholder insights to set segments and positioning
- Build patient journey findings into brand objectives, then challenge team plans to keep them patient-focused
- Direct brand activities across channels, partnerships, customer visits, seminars and conferences
- Create the strategic, annual tactical and longer-range plans, then track KPIs, budget, profit and marketing returns
- Run local brand projects and update your manager on campaign progress
What you bring
- A bachelor’s degree or equivalent qualification
- A record of successful pharmaceutical sales and marketing work in the relevant therapeutic area
- Fluency in the local language and English, plus a valid driving license
- Experience managing customer relationships, accounts and territories
Who this fits
This manager role suits someone who can turn strategy into practical work and coordinate cross-functional teams. You’ll work on-site in Riga under a fixed-term contract covering a temporary replacement.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Purpose:
Brand Manager is responsible for developing and implementing effective sales and marketing strategies in the assigned therapeutic area to drive business growth and achieve revenue targets. This role requires a combination of strategic thinking, leadership, and strong communication skills.
Responsibilities:
- Responsible for sales and marketing of the assigned therapeutic area products.
- Collaborate cross-functionally, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure F2F visits, group visits, organize seminars and conferences to the target customers
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Forecast, monitor brand KPIs, manage budget and brand P&L, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Maximize Brand sales and margin revenue, through the effective management and execution of Brand activities as per Brand plan.
- Manage Brand projects locally.
- Provide clear feedback to the Manager, report and track progress with regards to planned and ongoing marketing campaigns.
- Bachelor’s degree or equivalent.
- Relevant experience with proven track record of success in sales and marketing roles within pharmaceutical industry in respective therapeutical area.
- Ability to translate strategies into actionable and realistic actions.
- Ability to lead, motivate and coordinate cross functional teams.
- Solid working knowledge of healthcare environment and evolving landscape.
- Successful customer relationship management experience.
- Account and Territory Management experience.
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge.
- Ability to develop and manage projects cross-functionally.
- Solid knowledge on finance principles and processes.
- Fluent local language and English.
- Excellent negotiation, communication, and presentation skills.
- Excellent computer skills.
- Valid Driving License.
fix-term contract, temporary replacement
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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