Associate Brand Manager Parkinson
At a glance
Manager-level Brand Marketing role at AbbVie. Madrid · full-time.
Pay not stated Brand Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Turn digital listening and channel research into insights on brand issues, competitors and market conditions
- Work with Commercial Excellence to gather market research that informs brand planning and the patient journey
- Shape channel choices and guide teams in bringing the brand story to life across campaigns
- Design and deliver multi-channel marketing initiatives, including tailored interactive CLM materials
- Work with in-field teams on tactical execution and develop patient-focused input for the brand plan
What you bring
- A bachelor’s degree or equivalent qualification
- Marketing or sales experience, ideally including varied work across healthcare
- Digital experience and knowledge of pharmaceutical business practices and policies
- Strong understanding of patient and customer needs, with the ability to tailor messages and materials
- English proficiency in speaking and writing
Who this fits
This role suits someone who can combine digital channel work, market insight and patient-focused campaign execution. It is based in Madrid with a hybrid arrangement.
From the employer
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
- Purpose Statement:
- Enrich the patient experience by working closely with the In-Field Teams to drive Close Loop Marketing engagement and customization, act as the Brand Team channel expert to guide campaign development and insight gathering across all stakeholder groups and create interactive and customized materials while supporting insights gathering through research and stakeholder visits placing the patient at the center of any efforts and operating within AbbVie business code of conduct, policies and all applicable laws and regulations.
- Major Responsibilities:
- Lead digital listening and new channel research to strengthen Brand Team insights, synthesize cross-stakeholder insights in order to form a marketing perspective on Brand issues, competitive positioning, and market dynamics.
- Liaise with Commercial Excellence to coordinate and execute market research and insights collection in order to inform Brand Planning and the Patient Journey.
- Optimize channel mix for Marketing and cross-functional campaigns. Advise others on the optimal use of channels in order to ensure Brand Story is consistently used / referenced and brought to life by Brand and In-Field Teams.
- Lead the tactical design and implementation of marketing initiatives to include innovative tactics to deliver holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for CLM.
- Play an active role with the In-Field Team and manage the CLM process in order to support IFT in the tactical execution.
- Develop and propose marketing inputs to the Brand Plan with a patient-centric focus. Maintain an up-to date understanding of customer perspectives through regular engagement with healthcare providers and stakeholders.
- Bachelor’s Degree or equivalent.
- Marketing or sales experience, ideally with a diverse background across healthcare.
- Understands the market, range of customer and stakeholder needs as well as issues related to the therapy area, the healthcare environment and evolving landscape.
- Digital knowledge and experience
- Knowledge of the pharmaceutical industry business, policies, and procedures.
- Ability to apply strong patient empathy and understandings of customer needs when developing tailored messages and materials.
- Effectively manages projects and team members to ensure successful delivery of marketing-led initiatives.
- English language proficiency verbally and in writing (for all non-English speaking countries)
- Preferred:
- Master’s degree and/or specific marketing qualifications
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AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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