Brand Manager

AbbVie Open · verified Sep 16, 2026

Hybrid Bucharest Full-time Manager Brand Marketing

Mid-level Brand Marketing role at AbbVie. Bucharest · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll map patient experiences into a Patient Journey that guides patient-focused brand strategy
You'll turn HCP and non-HCP insights into segments, positioning and customized CLM engagement
You'll shape strategic, tactical and longer-range brand plans around business objectives
You'll steer multi-channel campaigns, partnerships and in-field materials to support brand priorities
You'll track KPIs, budgets, P&L and ROI while coaching team members where applicable

What you bring

You bring a bachelor’s degree or equivalent and marketing success across multiple biotech or pharmaceutical brands
You have hemato-oncology experience, which is a strong advantage
You can turn strategy into practical marketing actions and coordinate cross-functional teams
You understand healthcare, digital marketing, strategic and tactical marketing, and finance processes
You communicate proficiently in English, both verbally and in writing

Who this fits

This role suits a marketing leader who can connect patient insights with brand strategy in a pharmaceutical environment. You'll work from Bucharest in a hybrid setup and coordinate closely with Brand and In-Field teams. Direct-report development, coaching and performance management may be part of the role.

From the employer

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations.

Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter;
Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity;
Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story;
Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives;
Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives;
Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success;
Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

Bachelor’s degree or equivalent
Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
Hemato-Oncology experience – strong advantage
Ability to translate strategies into actionable and realistic marketing actions
Ability to lead, motivate and coordinate cross functional teams
Proven track record of successful leadership, management and coaching of teams and individuals, and in having developed talent and performance managed low performers
Solid working knowledge of healthcare environment and evolving landscape
Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
Solid knowledge on finance principles and processes and English language proficiency verbally and in writing (for all non-English speaking countries)

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html