Brand Manager, HCP Web
At a glance
Manager-level Brand Marketing role at Abbott. Alameda · full-time · $114,000–$228,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Turn campaign plans into HCP website journeys that carry the intended message and prompt customer action
- Coordinate Libre CGM site updates with brand and commercial teams for launches, learning programs, campaigns, and omnichannel work
- Use site analytics and customer feedback to improve usability, engagement, and content performance
- Run daily site work with agencies and internal teams, coordinating reviews, approvals, deadlines, and launch readiness
- Work with Medical Affairs, Regulatory, Legal, and Digital Operations to keep pages accurate, compliant, and on brand
What you bring
- A bachelor's degree in marketing, communications, business, digital media, or a related discipline
- Two to four years in digital marketing, site management, content marketing, or a closely related area
- Experience coordinating projects involving several stakeholders and timelines
- Working familiarity with content management systems and entry-level website analytics
Who this fits
This role suits someone drawn to digital experiences for healthcare professionals and able to juggle several priorities. It is an onsite position in Alameda, California, with travel expected for about one-fifth of the time. The stated base salary range is $114,000 to $228,000 per year.
From the employer
JOB DESCRIPTION:
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:
- Career development with an international company where you can grow the career you dream of.
- Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
- An excellent retirement savings plan with a high employer contribution
- Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
- A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
Join us at Abbott Diabetes Care (ADC) in our mission to help individuals with diabetes lead active, fulfilling lives. We’re focused on helping people manage their health more effectively and comfortably, with life-changing products that provide accurate data to drive better-informed decision.
This is an onsite opportunity based out of Alameda, CA.
What You’ll Work On
- Collaborate with Brand and Commercial teams to support product launches, educational initiatives, and marketing campaigns and deliver corresponding website updates.
- Translate campaign strategies into effective website experiences that reinforce key messaging and customer actions. Align website support for integrated omnichannel campaigns.
- Help identify and address healthcare professional information needs through relevant website content and experiences.
- In partnership with agency and internal stakeholders, execute day-to-day operations of the healthcare professional website for the Libre CGM portfolio.
- Monitor web performance, analytics, and customer insights to identify opportunities to improve user experience, engagement, and content effectiveness.
- Work closely with Medical Affairs, Regulatory, Legal, Digital Operations, and agency partners to execute website initiatives and ensure website content is accurate, compliant, customer-focused, and aligned with brand standards.
- Coordinate project timelines, stakeholder reviews, approvals, and launch readiness activities to deliver updates on schedule.
- Build strong working relationships across teams to ensure seamless execution of business priorities.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or related field.
- 2-4 years of experience in digital marketing, website management, content marketing, or related disciplines.
- Strong interest in digital customer experiences and healthcare professional marketing.
- Experience coordinating projects across multiple stakeholders and timelines.
- Strong organizational skills with the ability to manage multiple priorities simultaneously.
- Excellent written and verbal communication skills.
- Familiarity with web content management systems (CMS) and basic website analytics.
Preferred Qualifications
- Experience working with websites, digital campaigns, or content marketing programs.
- Exposure to healthcare, medical device, pharmaceutical, or regulated industries.
The base pay for this position is
$114,000.00 – $228,000.00In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United States > Alameda : Plaza 6 Building
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 20 % of the Time
MEDICAL SURVEILLANCE:
No
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf
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